Digital marketing is basically an engaging and advanced technique through which businesses across industries can strengthen their presence, increase revenues, boost conversion and engage clients/customers. In this post, the main focus will be on the impact of digital marketing strategies with respect to startups.
Digital marketing for start-ups has got a different perspective altogether.
So are you ready to come up with your startup having an innovative idea? Before embarking on your new journey you need to remember that 90 percent of the Indian startups flunk or get closed within its initial years due to lack of proper knowledge, innovation and creativity. Cab Auto, Auto Raja, AskMe.com are a few examples of startups which could not succeed.
Only funds and ideas cannot make your startup business profitable or stable. For that, you need more sales and customers apart from increased gains. But you can make all these possible simultaneously with suitable approaches in startup marketing. To make your startup marketing concept unique, you need to incorporate suitable marketing channels to devise unbeatable strategies to stand out in the current competition.
With increased smartphone and internet users all over the world, the concept of digital marketing gained prominence. Successful startups have used digital marketing as a tool to attract and retain their customers along with streamlining business activities as per their tastes and preferences.
Listed below will be some of the popular digital marketing trends for you to have a clear idea on this aspect. Following these, you can give impetus to your startup business.
Social Media Marketing : This is one of the popular ways using which you can get the desired exposure and customers for your business initiative. This is also one of the low-cost marketing technique via which you can enhance the digital presence of your startup business. You can even make your brand profitable with this approach but prior to using it in your business, it is better to know how can it be utilised.
Some of the popular platforms for social media marketing are:
Facebook : With more than 2 billion users this is one of the most popular social networking platforms. With Facebook, you can reach out to any specific country with your business offerings or can even define targeted customers criteria. Thus you can analyse your business prospects and can ascertain conversion opportunities from the available potentialities. In addition to this, it will enable you to control your budget without compromising on your desired reach and lead generation.
Twitter : This is another online platform which is fruitful for both business to business and business to customer model. It will help you to run various types of advertisements for different business objectives.
Linkedin : This online networking platform is purely for getting connected with professionals from various industries. If your startup has a b2b model you can utilise this as a means to showcase your credibilities.
Some of the best practices which are to be followed with social media marketing are as follows:
With suitable social media strategies, you can optimise your campaigns and serve those who are in actual need of your products/services.
Email Marketing : This is another vital and cost-effective technique which can enable your startup to grow and develop steadily. Using this technique you can probably yield up to 40 times on your investment. This means that if you invest 1 dollar your return can reach 40 dollars. Isn’t it amazing!
Few popular practices that can help you succeed with email marketing
Content Marketing : To make your startup competitive, content marketing strategy plays a vital role. Compared to paid search, content marketing helps in generating 3 times more leads. Helpful for SEO and SMO, content marketing is definitely cost-effective, yield long-lasting results but takes time to reflect the outcome.
Referral Marketing : To create huge fan following or great customer base for your business, referral marketing should be your focus. In this technique, your customers play the role of your sellers. In other words, the selling is mainly done based on word of mouth publicity. Thus through personal recommendations, referral marketing can actually automate your business growth and development. Dropbox and Facebook follow this technique to increase their reach along with selling their services.
Conclusion : Online presence has become a necessary activity for every business in today’s time. Startups are more prone to vulnerabilities as they lack experience and creativity compared to the established brands. So for the startups, digital marketing strategies have become all the more important. Some of the best techniques have been highlighted which can provide you with diverse benefits to ensure overall growth and development.
Feel free to get connected with us if you require personalised solutions with respect to any of these techniques.