What Digital Marketing Jobs are our there & what skills do you need?

Firstly what is Digital Marketing?  

Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps.”

In the past 30+ years, the internet has gone from nothing much, to something none of us can live without.

It has changed the way we look for and buy products, it has altered how we communicate with each other as well as the way companies market and promote their products to us.

As part of these changes, new marketing roles have come into existence.

There are so many roles within marketing – some are similar to each other, some very different.  Here’s an outline of various roles within digital marketing. 

Skills Required for Digital Marketing Roles

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Specialist/Manager

Organically “optimising web content to be indexed by search engines and easily found by your audience” and paying for advertising space on these search engines.

What are the responsibilities of an SEO specialist?

What are the responsibilities of an SEM specialist? 

What skills does an SEO/SEM specialist require?

What can an SEO/SEM Specialist Earn?

Circa £20,000 – £45,000 (dependent on experience, level, company & brand)

Email Marketer

Email lives on as a more traditional marketing medium and utilises a “single channel to reach current and potential customers through creatively-written emails and digital promotions”.

What are the responsibilities of an email marketer?

What skills does an email marketer require?

What can an Email Marketer earn?

Circa £20,000 – £35,000 (dependent on experience, level, company & brand)

Growth Marketer

Growth marketing (sometimes refered to as growth hacking) refers to “marketing that targets the entire funnel — not just the top few tiers”. It delivers through the understanding that retention is one of the biggest factors within growth and prioritises customer acquisition. 

What are the responsibilities of a Growth Marketer?

What skills does a Growth Marketing require?

What can a Growth Marketer earn?

Circa £35,000 – £100,000+ (dependent on experience, level, company & brand) 

Content Marketing

Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. But the career path has become so impactful that we believe it deserves its own section.

What are the responsibilities of a Content Marketer?

What skills does a Content Marketer require?

What can a Content Marketer earn?

Circa £25,000 – £55,000+ (dependent on experience, level, company & brand) 

Social Media Marketer

Social media marketing is “leveraging social platforms like Facebook, Twitter, and Instagram to promote a company and its products and services as well as connect with its audience in new and authentic ways”.

What are the responsibilities of a Social Media Marketer?

What skills does a Social Media Marketer require?

What can a Social Media Marketer earn?

Circa £25,000 – £50,000+ (dependent on experience, level, company & brand) 

Conversion Rate Optimization (CRO) Specialist

CRO specialists “focus on optimizing websites, user flows, and content offers to drive the most conversions”. This could mean a sale, signing up to a newsletter, or securing a lead.

What are the responsibilities of a CRO Specialise?

What skills does a CRO Specialist require?

What can a CRO Specialise earn?

Circa £25,000 – £80,000+ (dependent on experience, level, company & brand) 

Digital Marketing Analyst

Digital analysts help a business “read and interpret digital data to help businesses and marketing departments make better business decisions”.

What are the responsibilities of a Digital Marketing Analyst?

What skills does a Digital Marketing Analyst require?

What can a Digital Marketing Analyst earn?

Circa £30,000 – £70,000+ (dependent on experience, level, company & brand)