If you’re reading this, you’re either one of two people; someone who is a start-up with a new product/service that they want to bring to market or someone who has an existing product/service that is struggling to gain market momentum.
Either way, you’ve both come to the right place!
One of the fundamental mistakes that we have seen small businesses make is that they don’t have a digital marketing strategy in place. Sure, most of these brands have a digital presence, be it social media, a brand spanking new website or general online marketing, but it’s the actual strategy of their digital marketing practices that they haven’t quite thought out or implemented.
We thought it would be valuable to explain what a digital marketing strategy is and give you 10 reasons why you should plan one for your business.
What is Digital Marketing?
Let’s get to it then; what really is a digital marketing strategy?
First, let us break it down by understanding what digital marketing encompasses. Digital marketing is the practice whereby we aim to achieve marketing objectives through the application of digital technologies and media. Basically, any marketing that has an online presence. There are various types of digital marketing:
As you can see, digital marketing can involve a multitude of useful facets that can benefit a small and medium-sized business. This then leads us to the importance of a digital marketing strategy as not all strategies are the same and won’t necessarily use the various types of digital marketing types as listed above.
The Importance of Digital Marketing
One great way to understand the importance that the future of digital marketing will have on businesses is to grasp how potential customers will interact with a brand and its product or service. This involves harnessing the power of the 5D’s of digital marketing.
What are the 5D’s of digital marketing, you say? The 5D’s help defines the possibilities of a customer interacting with a brand and for that brand to better connect and learn from their customer base. With over 4.5 billion people now regarded as active internet users, the digital world will be the primary way for brands to raise awareness, connect and grow their businesses in innovative ways.
The 5D’s of Digital Marketing
We know! There’s a lot to digest here, but we hope we aren’t freaking you out as the 5D’s are really just a useful way for you to understand the possibilities that you can take your brand in the digital world.
What Then Is A Digital Marketing Strategy?
Now that we have identified what is involved with digital marketing, the next item of business is understanding what a digital marketing strategy is. A digital marketing strategy is simply a plan that helps your business work towards strategic goals through one or multiple digital marketing channels whilst utilizing specific marketing tools.
Implementing digital marketing without a strategic plan in place is similar to being given a Lego set without the instructions – you’re likely to make several mistakes, become super frustrated and create an unnecessarily long and arduous journey for you and your business.
How Do I Create A Digital Marketing Strategy?
There is no blueprint for the perfect digital marketing strategy. There are, however, five basic components to get you started in order to build a successful strategy from the ground up, thereby creating a solid foundation for your brand.
What loyal online customers do you have? Establishing these elements will give you an idea of what is working, what needs to be worked on or what needs to be created from scratch!
The same applies to a sales funnel. It all starts with awareness – making customers aware that you exist. Then comes the interest where you deliver a bit more information about your brand and what separates you from the competition. Following that is engagement, where you solidify your rapport with customers and encourage them to engage back with you. Finally is the action stage, which is where a purchase will be made.
The 10 Reasons For Implementing a Digital Marketing Strategy
So now that you have a good grasp of what digital marketing is and what a digital marketing strategy entails, here are 10 reasons why you should implement a digital marketing strategy for your business.
As you can see, digital marketing is an incredibly powerful marketing method that can be used to significantly increase the profile of a brand, not to mention heavily engage with consumers and boost revenues.
At Cemoh, we have a team of expert marketing strategists with several years of digital marketing experience who would love to assist you with your marketing needs. Should you like to contact us to assist with guiding you through digital marketing strategy journey, then feel free to get in touch with us here.