Covering everything from online music and TV streaming to retail and artificial intelligence, it seems Amazon has got its hands in just about everything. As the tech tycoon continues to grow, it comes as no surprise to learn it’s entered the world of marketing and cloud computing too.
Cue: Cloud.
Its most recent version, which launched in 2021, is offering marketers a new set of tools with which to perform in-depth analyses of campaign and audience data. There’s a lot to unpack with this new technology, so let’s get started on our way to understanding what it is and how it can be used to make more informed marketing decisions moving forward.
Here’s an overview of what we’ll cover:
Amazon Marketing Cloud: A Quick 101
Amazon Marketing Cloud (AMC) is, in a nutshell, the internet’s gift to the data-obsessed.
It’s a cloud space that is capable of storing and analyzing a number of datasets—both from the advertisers themselves and from any marketing campaign carried out via Amazon Advertising. It keeps track of campaign events so that marketing teams are better able to understand audience actions and tendencies.
An “event” in programming refers to an action that occurs on a web page as a result of a user’s behavior. This can be something as simple as a mouse click or the press of a certain key on a keyboard that triggers a web-related response.
What other types of data can Amazon Marketing Cloud report on? Here’s a look at a few that are useful to keep an eye on:
As with any campaign, these are key performance indicators (KPIs) that provide a valuable analysis regarding the successes and, sometimes, blunders of the particular advertisement under review. Having this data all in one place, however, lends itself to insightful cross-channel evaluation that can help make targeted adjustments to campaigns moving forward.
What are the Main Benefits of Using Amazon Marketing Cloud?
Amazon itself cites the primary advantages of this platform as offering control, choice, and clarity to its users which, in broad terms, sounds great—right?
But what exactly do these benefits look like within the framework of the cloud environment?
Let’s have a look at that now.
The overarching benefits? Customization and access to an abundance of data. Just be sure your team has knowledge of SQLs since it does not come as a ready-to-use interface.
Who Can Use Amazon Marketing Cloud?
Given its advanced features, Amazon Marketing Cloud may not be suitable for just anyone. In fact, Amazon has currently set a few eligibility requirements in order to have access to this unique marketing tool. In order to qualify, you’ll need:
Before incorporating Amazon Marketing Cloud into your marketing strategy, be sure you and your team are equipped with the skills needed to get the most out of it.
How Can Marketers Benefit from Amazon Marketing Cloud?
Now that we’ve developed a deeper understanding of the AMC functions as well as who is likely to benefit from them, let’s consider how these mechanisms translate into marketing success. Amazon Advertising provides an to the Amazon Marketing Cloud which highlights a number of attractive benefits that marketers will be able to take away from this platform.
Other Amazon Advertising Tools to Power Up Your Marketing Plan
Beyond Amazon Marketing Cloud, there are a number of other advertising tools that marketers may want to be aware of for use in their upcoming campaigns. Consider your marketing objectives as well as your desired campaign channel in order to find the right tool for your purposes.
Here’s a look at a few of the available Amazon Advertising options:
Can’t decide on just one? Consider a strategy that combines a few different approaches and use Amazon Marketing Cloud to help you assess the results of each.
Find a Growth Solution with the Help of Power Digital
With so many advertising and data analytics tools available, it can sometimes be challenging to discern which ones will provide your team with the highest return on investment. Keep in mind—there is no singular approach that guarantees marketing success. Instead, it’s a continual process of experimenting, evaluating, and adjusting as you go along.
Let Power Digital help you find the growth strategy that works for you. Whether it’s gathering data from the Amazon Marketing Cloud, running a campaign with the help of another Amazon Advertising tool, or building a personalized marketing plan from scratch, we are eager to unlock your marketing potential.
We can answer all of your questions, such as: what is Amazon Explore? Is Amazon FBA worth it? What is AWS? Or even how to get a UPC for Amazon?
Let’s create your success story today, together. Contact our today.
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