What is Clickbait, and Does it Work? Thoughts from a Digital Marketing Agency in Kansas City

The term
clickbait has become almost taboo in today’s society; it’s used so much that
some people don’t know what the term really means. Clickbait is a term used to
refer to misleading content. It is only considered clickbait if the deception
was on purpose.

According to
digital
marketing companies in Kansas City, clickbait is used to increase traffic to a company’s blog
or website. It can appear in many different styles; the most common ones are
blog posts and advertisements. Clickbait is also commonly seen on social media
apps like Facebook and Twitter.

Since
clickbait is a common marketing tactic, you might find yourself asking, “Does
it work?” Many experts don’t think so, but many people still use it. However,
let’s explore the practice of clickbait so you can decide for yourself.

Is
Clickbait Bad?

While it’s not illegal, many Kansas City SEO companies don’t recommend using it. While we all want to attract as many readers as possible, we also want to ensure we are being honest with our content. While clickbait might draw in more readers at once, you will find that over time; fewer people visit your website because they have deemed it to be untrustworthy. Clickbait also isn’t necessarily great for SEO, and Google has become more skilled at finding incidents of clickbait.

Can
Clickbait Have a Negative Effect on My Business?

Yes,
clickbait can affect your digital PR, your website’s bounce rate, and your
backlinks. If your website is linked to a lot of clickbait, fewer people will
visit your website, which will not only affect the traffic to your specific site
but will drop your rankings on Google.

Can
Clickbait Titles and Keywords Help Me Increase My Google Rankings?

According to
some of the best
SEO companies in Kansas City, clickbait titles and keywords will not increase your Google
rankings. Some clickbait titles can increase the number of people that visit
your website, but Google looks at more than just website traffic when
determining rankings.

How Can I
Avoid Using Clickbait?

When writing
content for your business, you want to be as honest as possible. According to a
Kansas City SEO
company, one of the
best ways to avoid clickbait titles is to make them SEO-friendly and honest.
You should always be writing with the reader’s intent in mind and be
knowledgeable about the topic you are writing about.

Are You
Ready to Work with a Leading Digital
Marketing Agency in Kansas City?

Social:Managed. is a premier digital
marketing company in Kansas City, and we want to help our customers meet their goals. We can evaluate your business’s
current SEO plan and develop a strategy tailored specifically to your needs. We
strive to ensure that each of our clients receive the results they desire.

If you are
interested in hiring an SEO company for your business, contact us online, or give us a call at (866) 324-9700 to discuss a free social life audit.

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