what is digital marketing and benefits of digital marketing

what is Digital marketing      W hat is digital marketing W hat is digital marketing
Multiple topics in digital marketing Search Engine Marketing (SEM) : SEM involves paid advertising on search engines like Google or Bing. It typically includes pay-per-click (PPC) advertising, where advertisers bid on keywords to display ads in search results. Social Media Marketing (SMM) : SMM involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to promote products or services, engage with audiences, and build brand awareness. This includes creating and sharing content, running paid ads, and interacting with followers. digital training india Content Marketing : Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. This can include blog posts, articles, videos, infographics, podcasts, and more. Email Marketing : Email marketing involves sending commercial messages to a group of people via email. This can include newsletters, promotional offers, product updates, and more. Email marketing is used to nurture leads, engage customers, and drive conversions. Influencer Marketing : Influencer marketing involves partnering with influencers—individuals with a large and engaged following on social media—to promote products or services. Influencers can help brands reach their target audience and build credibility. Affiliate Marketing : Affiliate marketing involves partnering with third-party affiliates who promote products or services in exchange for a commission on sales generated through their referral links. This can help businesses expand their reach and Digital marketing training in india