Marketing is the process of selling products or services through market research with advertising and digital marketing is the operation of selling products or services throw online or internet using digital media and digital technology. You are living in a world of digital technology. As such, your business must also do this through digital marketing.
Despite the widespread use of digital marketing worldwide, but demand is still low in our country. Using digital marketing can create new consumers and easily compete with competitors, even with lower-cost digital marketing than general marketing.
Researchers in this sector have recently released a new research report on where the digital marketing sector is heading. Current time is the time of information technology. So, lots of opportunity for digital marketing in Bangladesh.
In this age of information technology, business, jobs, and education are all going forward with technology. Everything is becoming technology dependent over time and with the development of this technology we can do any task very easily.
At the same time, we can adjust ourselves over time. For example, before buying a product, we had to go to the market. Due to digital marketing, we can now sell and buy products at our own convenience very easily.
How to do digital marketing:
There are many ways to do digital marketing. There are certain methods that are essential in digital marketing.
Search Engine Optimization:
Search engine optimization (SEO) is mainly reviewed by Google, Yahoo, Bing or any other search engine for search results. Search engine optimization (SEO) has a very important role in marketing in today’s competitive market. If you bring your product to the top of the Google search through SEO, then your product sales will also increase. Nowadays the people make the decision to search from Google before buying a product. Google updates its information regularly. Many SEO service in Bangladesh provides their service successfully.
Social Media Marketing:
We use many types of social media, such as Facebook, Twitter, Instagram, LinkedIn, and others. This social network or social media we use to communicate with one another or with many individuals or organizations. Social media marketing is what we use to promote these social media platforms or the way we promote them. Lots of Facebook advertising agencies in Bangladesh like spellbit.
Two types of social media marketing (SMM).
- Paid Marketing (promotes pages or groups with money).
- Free marketing (by posting or commenting on public groups and public pages).
Affiliate Marketing:
Affiliate marketing is a digital marketing system where you do not have any products of our own, but you will be promoting it on your own website. If someone clicks on your promoted link or banner and If anybody buys the product then you earn some money from there. It is not possible to earn much overnight from affiliate marketing. If you can work patiently, success will come to Ins Allah.
Affiliate marketing basically involves 3 things. And things are happening:
- Merchants Or Advertiser
- Networks (Click Bank, Commission Junction, Amazon Affiliate and etc)
- Publisher
Content Marketing:
Content generally means that we understand different types of blog posts, videos, e-books, etc. When we are marketing content online, it is called content marketing. Some of the content marketed online:
- Web Page
- Blog Post
- Podcast
- Slide share
- E-Book
- Image
- Video etc.
The biggest thing about content is that digital marketing must create content. Even search engine optimization, social media marketing requires content everywhere. Digital content is impossible without content. That’s why every digital marketer said: “the content is king”.
Viral Marketing:
The current era is the digital age, this era is also often heard to laugh as the viral era. Regardless of the sector, you are in, the importance of viral marketing and content is crucial to the success of your business organization. In this viral marketing, there is no need to try to promote the image or text. Humans will spread the content like a virus.
After creating and publishing such content, it is important to keep an eye on it, such as Facebook, YouTube, etc. Insight or analytics on all the social media, so that you can know how well content is performing or what is causing the problem. Virality also depends on captions, posting time, preview images, etc.
Email Marketing:
Email marketing is an online marketing method that allows you to promote your products and services and promote your site. At present, numerous large and small companies of different countries of the world are increasing their income through this method. Email marketing is one of the most effective ways to reach product information to customers.
For e-mail marketing, people of different age groups or different categories of people must get the mail address research the product you want to market and study the same product and marketing strategies of other companies. Simply describe the quality of your product in your mail.
Online Advertising:
The advertising we promote through online is basically online advertising. Online Advertising is not the same as Traditional Advertising again. There are several types of online advertising, such as
- CPC (Cost Per Click)
- CPA (Cost Per Action)
- CPV (Cost Per View)
- Display Advertising etc.
CPC (Cost per Click): CPC is a form of advertising that will go as a marketing message to consumers. Another advertiser pays for every click or dollar in return for their ad.
CPA (Cost per Action): CPA means the cost per action, that is, if you can complete an action, the online market will give you revenue. And revenue is basically Doller. it’s a new online advertising process.
CPV (Cost per View): CPV that is, cost per view. CPC, CPA, and an online advertising system like these. An ad returns revenue based on the amount of time it is viewed or for how long.
Display Advertising: Display advertising is the digital form of promotional billboards or banners we see on the main road. And these are done through Google Ad Words.
Web analytics
Web Analytics is one of the most important aspects of your digital marketing. Basically, web analytics will help you collect, measure, understand, analyze, plan, report and predict web activity for your business. Some important web analytics is Google Analytics. It goes without saying that every advertiser is using web analytics to understand his business.
It is important that you use different marketing strategies for your business and you have to choose from which strategy you will benefit the most. Digital marketing is a dynamic medium and you can always make changes based on your work. It’s not enough that you know your customers. We do marketing in various ways such as leaflets, posters, etc. to promote the products of the company. Currently the digital age. Digital marketing can promote the product to the most people, and digital marketing has the highest business success. There are many types of businesses that are built on the focus of social media marketing. Online marketing in Bangladesh grows up day by day.