What is Digital Marketing?
Have you ever realized the fact that technology increases the speed and breadth of knowledge turnover within the Economy and Society? On the brighter side, we would say, with the help of the Internet, even the common folks exchange knowledge without human intervention.
Every information is handy and reasonable in the Era of Technology. For instance, how would you feel if you know ins and outs of a person when they like your image or videos, such as their name, location, gender, age, and how they are accessing like if it is via Android, iOS, or mobile.
Lets, understand about DIGITAL MARKETING.
Digging deeper on this, Digital Marketing is the promotion of products over the Internet or any other form of electronic media.According to the Digital Media Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted customers and businesses.”
When the Digital Marketing has completely taken over the field, the traditional marketing platforms started to disappear, in which the very first reason is you can search more audience in a shorter time-period.LinkedIn, Facebook, Youtube, and Twitter are playing a vital role to reach more consumers, which makes them be dependent on digital electronic in daily lives.It is an established fact that over 170 million people are using social media which leads digital marketing in Singapore now as a whole new branch of social media marketing.
Even though the Digital Marketing has started in 1992, drastically digital marketing became more sophisticated in the 2000s and the 2010s. Online marketing, web marketing, or Internet marketing are another term for “Digital Marketing”.
Digital marketing methods include Search Engine Optimisation(SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data-driven Marketing, Social Media Optimisation, E-mail Direct Marketing, Display Advertising, Ebooks, and Optical Disks and Games which are advanced in the process of Digital Marketing; in actuality, Digital Marketing now extends to non-Internet channels as well that provide digital media through mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.
In a bird’s eye view, as technology advanced rapidly over the past two decades, Digital Marketing became so widespread that anybody would access information anytime and anywhere. Through this, Digital Marketing experts started to get the pulse of the audience in terms of knowing their desired products and the sales point rates which are all analyzed keenly by them to be updated in their product’s sales rate.
Digital Marketing is not only for marketing their products, but it is also working as 24/7 customer support. The customers can freely and openly, without any constraints, share their opinions and ideas in their blogs and social-networking sites which makes the customers to feel valued and supported. The best part of social media is it allows the brand to receive both positive and negative feedback from their customers. Undoubtedly, Digital Marketing has become an increased advantage and positive factor for brands and products.To avail this service, click here