What is Digital Marketing ? Digital Marketing is all about marketing through digital channels of communication. Yes, it about internet marketing and also about marketing through vehicles like text messaging, mobile apps, digital television, electronic billboards and more. Unlike traditional marketing, you can analyze every marketing campaign you do, in real time. Besides, it is a very inexpensive medium as compared to traditional mediums like television and newspaper. As a result, every brand or business, be it a start up or a biggie, wants to take optimum advantage of this medium. The flip side being, because it is cheaper than other media, this makes it available for every business. So, it adds to the noise above which you need to arise.
With the world going mobile, digital marketing has taken a front seat when it comes to marketing anywhere, anytime. There is a clutter of brands in the market and to rise above the noise, you need to reach your target audience with personalized stuff one on one, on various communication channels like pc, laptop, tab or to their pockets through mobile phones. This is when digital marketing comes into picture.
For creating an effective digital marketing strategy you need either an inhouse expert team of digital marketers or a reputed digital marketing agency that knows how to make your brand work for you online. A digital marketing strategy involves crafting an effective marketing mix that includes digital marketing techniques like email marketing, social media marketing, search engine marketing and SMS marketing for lead generation, sales, customer loyalty and retention.
Digital Marketing – The Edge
Cost Effective
As mentioned before, this is one marketing medium that is affordable to one and all. Be it Banners, content marketing or SEO, digital marketing is way to cost effective as compared to traditional forms of marketing. This is an advantage in a way but disadvantage too because being cost effective gives it more audience, which means more clutter to be cut to reach your target audience.
One-on One Reach
Digital Marketing is interactive and not one way. With digital marketing you can engage the audience and generate leads. Unlike one way marketing and advertising medium, this is one of the many vital benefits provided by Digital marketing. This remains true more so because with the world going mobile, reaching the pockets of your target audience is very important and digital marketing helps you do exactly that.
Quick Start
Unlike a traditional campaign that requires a lot of procedures to be followed before the campaign is finally up and running, Digital marketing can be up in minimum time. Simply touch-base a digital marketing agency and start your campaign swiftly.
Measurable
It’s revolutionizing because, this is one form of marketing which is measurable. You can easily find out who, when and where has viewed your ad campaign and even the conversion anlaytics and tracking can be easily managed.
Revise and Re-run
Modifying the campaign to get desirable results is one of the most vital benefits of Digital marketing. Analyse your campaign once its up and working and make the necessary changes, update it and re-run it to increase it effectiveness.
It is estimated that over 25 billion gadgets would be interlinked in a online ecosystem globally by the year 2020. Well, considering the reach, internet of things is one place to be then, obviously so. Digital Marketing is there is be too and so as a small, medium or large business / Brand, you need to be on it. It’s the need of the hour.
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