What is the Digital Marketing Transformation (DMT)?

What is the Digital Marketing Transformation (DMT) and why should I take a ‘Digital-First’ approach to my business marketing?

The most prominent and important shift in business marketing is the Digital Marketing Transformation (DMT), also known as the Digital-First Approach. This is moving your marketing approach away from traditional marketing methods and more towards digital marketing online, using search engines, websites, ecommerce and social media to engage with existing and prospective customers.

The two principle benefits of the Digital-First approach are:

  • You can reach a far larger audience with a successful digital marketing strategy and can effectively target specific geographic locations using Localised SEO.

Some statistics to endorse the importance and need of Digital Marketing Transformation:

  • Local business and service searches account for 46% of all searches on Google.

These few stats alone prove the size of the digital marketplace and importance in making the shift in your business marketing approach.

The two principle vehicles of digital marketing are a well designed website ( Ideally with a regularly updated Blog) by a professional web design company and Social Media (Facebook, LinkedIn, Twitter etc) to display your ‘marketing content’ to your target audience.

These are then supported by Search Engine Optimization (SEO) to get quality traffic to your website, Search Engine Marketing (SEM) such as Pay Per Click adverting and Social Media Marketing (SMM) to drive customers on social media to your website.

Many businesses take the first step by using build your own websites companies, but quickly realise the time they need to spend to build the site and learn how to optimise it is often time poorly spent. Using a professional web designer / digital marketeer is often not as expensive as it may seem as their knowledge and experience makes the marketing transition far quicker, smoother and leads to better results.

Want to know more? Contact Betelguise Web Design for a free digital marketing consultation.

Like this Article ? Please Share

Other Web Design Articles You May Like

Do You Need A Business Website & What Content Do You Need ?

Do You Need A Business Website & What Content Do You Need ? is an interesting question often asked by SME’s and startup businesses. Let’s start with some stats

Is Your Website Secure ? Google To Penalise Non Secure Web Sites In 2017

As of January 2017 Google have announced their browser CHROME will highlight and penalise websites that are not secure. This will effect your rankings and visitor faith in your

The Importance Of SEO : Content & Backlinks Count

Having a fabulous looking web site is great but without good rankings on search engines (SERPS) it’s just wasted. Content & Backlinks Count. Search Engine Optimization (SEO) is the key

Touch Base With Us

Let’s Talk About How Web Design Can Get You Noticed

Lasyard House, Underhill Street
Bridgnorth, Shropshire, WV16 4BB

Telephone : 01746 250500
Email : [email protected]


The post What is the Digital Marketing Transformation (DMT)? appeared first on Betelguise Web Design Shropshire.