But I can’t even begin to count the number of times people have asked me what the purpose of business blogging is.
has been around for years now, but it’s still a question for many people: why do we do it? What is the purpose of business blogging?
Someone asked me about it the other day, and I thought, “Oh sure, let me just point them to the NUMBER of blogs I’ve written about business blogging.”
Paid ads are expensive. Sure, you can get in front of the right people using paid advertising. We encourage it. But, it shouldn’t be your only tactic to drive traffic. Mostly because it’s expensive. You should be using marketing strategies tactically. That means only spend where you’re going to see big returns. For everything else, business blogging is your golden ticket to more, better traffic.