Published on June 10th, 2020 | by Sunit Nandi

What Qualifications Do I Need For Digital Marketing

Digital marketing is a way of marketing that is totally done with the internet using electronic and digital devices. In other words, any form of marketing that exists online is digital marketing. There is significant growth in online shopping from the past few years, so the way of offline marketing is not as effective as it used to be. Digital marketing channels such as social media, emails, mobile and web applications, search engines, and websites have taken over.

Today a large number of people are spending their time on the internet, and digital marketing helps in connecting with the audience at the right time and the right place. It is an effective way to attract, engage, and delight customers online.

The major facets of digital marketing include:

Let us know how is a career in digital marketing and how can a digital marketing course help you get started.

Digital Marketing as a Career

In today’s digital generation, the use of computers, smartphones, and any other internet-based digital devices have become increasingly popular, so do the number of job opportunities in digital marketing. There is a huge requirement of skilled and trained digital marketers across various countries. Freshers are also searching for a better career in the evolving field of digital marketing.

Listed below are some of the top job roles in digital marketing along with their average salaries (as per Payscale).

Qualifications Needed For Digital Marketing

As digital marketing is an evolving and ever-changing field, so there is no definitive road map or route to becoming a digital marketer. Most of the employers want to see the successful completion of an industry-recognized introductory digital marketing course. If candidates are taking courses, training, and certifications, they are able to earn the fundamental skills, knowledge base, confidence, and obtain a working understanding of the key principles or areas that make up the vast majority of digital marketing jobs.

The best thing about a career in digital marketing is it doesn’t require any specific college degree. Graduates from any stream can try starting a career in this domain if they are eager to. A Master’s in Business Administration (MBA) or any related degree is also beneficial. Even if you are in the technology sector, you can make a switch to digital marketing.

Now qualifications in terms of soft skills required for digital marketing include:

Beginners can also enroll in a sector-specific digital marketing course on disciplines such as

Social Media Marketing, Email Marketing, Social Marketing, Content and Inbound Marketing, Digital Strategy and Planning.

There are a variety of certification courses that are basic and serve as the foundation for a career in Digital Marketing.

Final Thoughts

There are a number of options at your disposal when it comes to Digital Marketing. There is a lot to learn and explore. While there is no specific degree required for a job in digital marketing, by completing a well-rounded digital marketing course one can enhance the chances of landing the digital marketing job of their dreams considerably.

About the Author

Sunit Nandi I’m the leader of Techno FAQ. Also an engineering college student with immense interest in science and technology. Other interests include literature, coin collecting, gardening and photography. Always wish to live life like there’s no tomorrow.

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