Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build your social team’s digital strategy and improve your digital marketing results.
Whether you’re the Director of Digital Marketing, a Social Media Manager, or the Marketing Manager of an SMB, you’ll find something helpful that you can apply to your business right now in our Weekly Digital Marketing Essentials!
Digital Strategy
Enhance Your Digital Content Strategy with More Effective Micro-Content
Buzzfeed’s “Tasty” video campaign features eye-catching food prep videos of delectable recipes being prepared.
Thanks to some movie magic the short videos make the process look quick and simple. This encourages viewers to try the recipes for themselves, and of course to share their favorites with their friends.
The campaign has been a viral success and has maintained an output of 60 new videos per month, thanks to a dedicated team of 75 people working exclusively on new Tasty videos. While you probably won’t be able to keep up with that pace, there are some lessons you can take away from this campaign and apply to your own content strategy, at a more attainable scale.
The message here isn’t quantity over quality, you still want to produce high quality content (just as Buzzfeed has done in this campaign), but rather the point is that high quality doesn’t always mean packed to the brim with information, CTAs, and extra information. Sometimes short, sweet, and simple is best.
Social media Management
Start 2017 Out Right By Planning Your Annual Content Calendar
Planning ahead is important for managing the content you will create, and understanding when and where you will promote it.
You don’t want to find yourself in a situation where you don’t have a plan and are just aimlessly creating and promoting content without a real goal that you’re working towards. The answer to this problem is to create an annual content calendar. Social Media Examiner has a great walk through on how to create your own annual content calendar, but we’ve got some additional recommendations to help you out as you build out your content plan for 2017.
Now you’re all set to build your content calendar for 2017!
Small Business
Don’t be the Aggressive Twitter Sales SMB, Do This Instead
Post Planner’s “6 Advanced Strategies to Get More Leads on Twitter” is full of great tips, and while I don’t agree that all of these recommendations are “advanced strategies” at least one of them addresses a common annoyance that I’ve run into more and more frequently.
What is that problem? Overly pushy salespeople on Twitter watering at the mouth to convert you into a lead or a customer. You wouldn’t think this would still be a problem, but I see it all the time, with SMBs sending me links to downloads, discount offers, and more in auto-DMs after I’ve followed them. This isn’t how you sell successfully on Twitter.
What should you be doing instead?
If you follow these recommendations then new followers and potential future leads will be excited to hear from you, rather than cringing at the latest unopened sales copy in their inbox.
What do you think of our new Weekly Digital Marketing Essentials series? Let me know in the comments below.
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