Whatever you need to understand about Digital Marketing

Digital Marketing is the heart of any Online Business, may it be a product or just a service, you need to have a good digital marketing strategy to put it out in the world. Digital marketing has various aspects and carefully optimizing your website and its content can help you leverage them and unleash the full potential of digital marketing.

SEO

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
It is the process of improving the visibility of a website on organic (‘natural’ or un-paid) search engine result pages (SERPs). This goal is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections).
SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible by search engines.

There are a number of SEO services which can help contribute to the improvement of the organic search engine rankings of a website. These services include, but are not limited to, on-page (or on-site) optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy.
SEO is not a myth. You will increase your leads and sales if you offer a viable product or service. It is far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire the best SEO Company. SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day.

Dallas Media Marketing delivers relevant content, which is accessible to your potential customers easily. This helps you attain good public exposure and get enhanced brand recognition. We serve you with crucial reports that help you improve the effectiveness of your business. Our SEO services enable every business to gain enhanced visibility by accomplishing their tailored requirements.

LOCAL SEO

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them. Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines. Local SEO has grown significantly over the last few years, particularly given the rise of smartphone usage and better connectivity while out and about. Although it has a lot of similarities with organic SEO, it’s ultimately very different. Local SEO services offer a very targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services). Local SEO is a strategy and process to optimize a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information.

Local SEO helps businesses promote themselves online to local customers within a geographic area. It is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management). It also extends to managing online ratings and reviews, local-centric social media engagement, and beyond.

The good news is, there are tons of local SEO tools you can find online that won’t cost you a single dime. These tools come in handy not only when you’d need to quantify, track, and evaluate your local SEO efforts, but also to implement the tactics as well.

With Dallas Media Marketing Local SEO expert’s experience of more than a decade, become a nationwide contender in your business.

PPC

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.

To show an ad in PPC or Paid Search results, marketers create ads and then bid on specific search phrases for which to show them. These pay per click ads will then appear above and below the non-paid organic search results, and you’ll pay the search engine a small fee every time a user clicks on your ad, regardless of the total number of times the ad was shown.

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject the what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.

Google AdWords is the absolute most famous Pay-Per-Click Advertising framework. It empowers organizations to make advertisements that show up on Google’s SERPs and other Google properties. AdWords works on a PPC model, in which clients bid for the keywords that suit their businesses and pay for each click on their promotions.

Take your PPC campaigns to the next level with Dallas Media Marketing. To get the most out of your campaigns, we create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.

SMM

Social Media Marketing is the latest buzzword for marketers who wish to optimize their online presence and increase their sales. It is quickly becoming the most significant part of successful internet marketing strategies owing to the Benefits of Social Media Marketing, and businesses around the globe are discovering methods through which social media can contribute to their success and help them grow their online business. Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions. Social media marketing (SMM) is a form of Internet marketing that utilizes networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management. To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers. The point of SMM is to obtain direct feedback from users (or potential customers), so that the company gets a personal stamp at the same time, i.e. it appears more human-like. Social Media Marketing functions on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on social networks.

Social media has fundamentally changed the way businesses interact with customers and the public at large. What started as an innovative way to approach the marketplace has become an essential tool for marketing, public relations, and customer service. But as easy as social media has made it to connect with customers, it does come with a few drawbacks.

Dallas Media Marketing is expert in Social Media Marketing and we can help you to obtain the maximum possible visibility and exposure online to ensure that you are bringing lots of new customers to your business every day.

Content Creation

Content creation is, as the name suggests, content created from scratch. It’s your content, it’s new, it’s fresh and it’s tailored exactly how you want it. It should form a strong part of any content marketing strategy as it demonstrates an organisation’s investment in content and shows that you’re happy to share your own perspectives on identified topics. Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Anyone can create mediocre content. Creating content that has been published, republished, reworked, and repurposed a million times is easy. But creating valuable, relevant, quality content is hard. It takes time, effort, energy, resources, and knowledge. Most of this—in small businesses—is wrapped up in the expert owners who are also tasked with running the business, serving the clients, and managing the marketing and outreach. Content allows you to soften people to you before buying something. We all know that people buy from those they know, like and trust. That’s exactly what content helps you do. They won’t buy from a random stranger that they see on a street. They also won’t buy if you just pitch them your “ground-floor” opportunity on Facebook.

Taking time to create an informative website and fill out your social profiles is commendable and essential to your online marketing strategy. When you produce and distribute content consistently, you not only provide ongoing value to your audience, but you also show search engines like Google that your content is fresh, relevant and valuable to the conversation. In other words, you give yourself a boost in the search rankings. Content creation works in much the same way as a museum curator, who researches, acquires, develops and collects pieces for exhibition.

Content creation is the process of locating existing, credible, meaningful content that your audience would find useful and informative. –  content that relates directly to the markets or industries you operate in.

Dallas Media Marketing experienced, professional content writers always stay focused on your goals of customer conversion and engagement.

Email marketing

Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of.  Basically the use of email to promote products and/or services is known as email marketing. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer. Pop-up ads or other internet advertising often get in the way of what the potential customer is looking at: The content. But with direct email marketing the advertising is the content.

Email marketing has several key advantages over traditional mail marketing, including the following:

• An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
• Over half of all Internet users check or send email on a typical day.
• Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.

Dallas Media Marketing gives you everything you need to run a successful email campaign. We can change the look and feel of your email to perfectly reflect your brand.