It’s a common myth that your business will see
immediate results after implementing a new digital marketing strategy. And why
shouldn’t it? After all, in today’s rapidly moving business environment
we’ve come to expect instant gratification. However, the reality is that no
matter how great your efforts are, the results will not necessarily show right
away. As a marketing pro, you understand how to manipulate links, create automated
content, and use other search engine optimization methods to see short-term
results. However, you also know that these tactics aren’t sustainable. So what
should you do?
If your business is going to thrive in this
extremely competitive business world, your focus has to be on
touching real customers through real conversions that have
long-lasting results. Digital marketing isn’t some overnight success story. To
be truly impactful, you have to be completely committed to the journey.
Finding success through digital marketing
takes time, effort, and expertise. The best campaigns are the result of
long-term strategies, not quick fixes. What this means is that you have to be
focused, committed, and willing to make the investment in the future of your
company. Keep in mind that quick fixes and black-hat SEO tactics could cause
your website to be penalized by search engines.
How Long Will It Take To See Results?
If you’ve decided to implement a digital marketing
strategy for your business, you should note that it can take between six
and twelve months before you see any sort of meaningful results. If your
website is not properly optimized before implementing your strategy, it
can take even longer. Common issues with website optimization include having
broken backlinks, not posting frequently enough, and not offering high-quality
content.
Several Factors Affect How Quickly You See Campaign
Results
Depending on your industry, competitors, budget,
and what your areas of focus are for your digital marketing campaign, how
quickly you see results from your campaign efforts may vary
significantly. Where you start matters. Depending on what your reputation
is with Google (assuming you have one already), it can take a while to build or
rebuild your trust and credibility with the search engine giant.
Industry / Competitors
If your competitors have an established digital
presence, it can be difficult to outrank them in online search results.
Depending on what changes your competitors make, rankings and traffic on your
website can be drastically affected. Be sure that you are offering a quality
product or service to your target audience, otherwise, no amount of digital
marketing will convert these leads to customers.
Budget Considerations
It’s common for companies to underestimate the
amount of time and money it takes to launch a successful digital marketing
strategy. However, the more money and time you have to dedicate to your
campaign, the faster you will see results.
What Are Your Areas Of Focus?
There is no perfect answer to this question, it all
depends on what your goals are. Regardless of what your focus areas are, your
digital marketing efforts will require a long-term commitment. For example,
pay-per-click (PPC) may see faster results, but as soon as you stop,
those leads will be lost. Make sure you’re using an expansive approach to your
marketing strategy to keep up with today’s rapidly changing digital
marketing ecosystem.