When Is It Time To Leave Your Digital Marketing Agency?
The number of businesses looking for a new digital marketing agency is at an all-time high. It is estimated that more businesses have switched marketing agencies in the first half of 2019 than in the entire preceding year. While some of this turnover can be attributed to the increase in businesses using digital marketing, there is an underlying trend of dissatisfaction that has become hard to ignore.
Deciding to leave your marketing agency can be a difficult choice. Often you have an established relationship with an agency, money invested, time spent. For those reasons, some people are more prone to “give them another chance” to produce the results they’re looking for. But as marketers turn increasingly to statistical analysis to drive decisions, throwing more money after bad results makes decreasing sense.
Business decisions should not always be made based solely on an emotional or “seat of the pants” analysis of the situation. When it comes to digital marketing – a very statistically-based business – the focus should be placed on whether an agency is providing you with the services you need. If they aren’t checking off enough boxes, it is time to leave your marketing agency and find one that does.
Common concerns with marketing agencies
The following is a list of 8 common concerns businesses have with their current marketing agency.
The Bottom Line
While one or two of these issues might be something a business could workaround, there comes a point when it is simply a better business decision to leave your marketing agency for one that provides the services your business needs.
The marketing industry is moving toward increased levels of automation with a focus on the ability to measure ROI throughout the entire sales process. That means using a singular agency rather than segmented services; clear planning rather than marketing in the dark; and taking actions expected to produce specific results every time.
Finally, it is important to understand that every marketing effort affects the others. Having an agency that provides all the services a business needs and is current with trends and technology has become increasingly desirable to businesses in an era where marketing leaders have so many choices.
Lounge Lizard Worldwide, founded in 1998, is a digital agency that specializes in brand development, creative strategy, and cutting-edge technology. To learn more, call 631-581-1000 or email [email protected].