Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is a case for and against using them. What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand. Third-party brands that you sell. Third-party brands that you do not sell but directly compete with the brands that you do.
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