Content Marketing serves as the backbone of every digital marketing
strategy. Grow your business multi-folds by knowing and implementing the right,
relevant and conversion-driven content strategy for your business.
Joe Pulizzi, founder of the holy grail of content marketing- The Content Marketing Institute believes in compelling and multi-channel storytelling. The crust of every content strategy followed at CMI is to help buyers make more intelligent decisions rather than pitching just products and services.
Joe Lazauskas, Head of
Marketing at Contently shares that the first step to great content is
relatability. The essence of storytelling is to capture the emotions of the
audience so that they can relate to your content. You need to follow a strategy
exactly as the politicians do. They directly hit the EQ of the audience.
Interestingly, it works!
Whatever piece of content you develop, it should cover the three aspects- consistency, relevancy, and conciseness. Spin your content around the lives and experiences of the users so that the readers feel connected. Depending upon the nature of your business, you must try a couple of formats and content strategies for brand awareness, growth, and lead generation.
What will content
marketing give your business?
A strategic content marketing approach helps your business drive traffic to the landing pages, creates brand-awareness, build relationships, generate backlinks and social shares, and above all- generate revenue.
Here are the top 7 types of content marketing. Work over a
couple of them to get the desired results.
1. Website Content Marketing
The official website is the face of your business in the
digital landscape. Even if you have a social media page with thousands of followers,
the credibility of the business is always doubted without a website.
In today’s COVID struck scenario, it is impossible to compete in the market without a website. The websites are now considered as the virtual “business card” of the company.
2. Social Media Content
Marketing
If you are running a time-sensitive business then social
media content marketing should be your priority. The highly dynamic and visual
nature of social media makes it a vital tool for the majority of the
businesses. For example, the cloth retailers can share the latest pictures of
their designs, restaurants can post their daily specials, shops can promote
their sale campaigns, inaugurations, special events, etc.
The huge audience base and highly interactive nature of the
social media platforms help businesses to reach millions of users with just a
single post. Real-time responses are the key highlight that strengthens
relationships and boosts engagement.
Read More: The
What, Why and How of Digital Marketing for Small Businesses
3. Blog Content Marketing
Blogs are good for every reason!
Writing blogs is the best way to achieve a high ranking in
SERPs as it improves SEO and helps drive organic traffic. If you are on a
limited marketing budget, then blogging supplemented with any advertising
strategy serves as a great option.
The famous website TechClient
shares that websites with blogs have 434% more
indexed pages as compared to the websites that don’t have any
blog. So, this means having a blog outshines the chance of ending on the first
page of SERP.
Social media is just like a sprint but blogs are more like a
marathon. Blogs may take a longer time to build rapport with readers but the
end-results are worth the time and resources invested.
If you haven’t started blogging, it’s time to start one!
Connect with an expert digital marketing consultant for
a perfect in-house strategy.
4. Case Studies Content
Marketing
Case Studies are a great way to establish your thought
leadership. Case studies involve a detailed perspective on how your
product/service solved the problem of the client. Case studies are unique and
highly sharable because it’s your data and nobody else can claim that!
Customers prefer reading case studies as this type of
content helps them to understand how your business/brand can add value to their
businesses/lives. Make sure to house them on your website.
While drafting the case studies make sure to keep it
interesting and engaging so that the reader can feel connected. Don’t just
flood your post with reports and statistics. Focus on “How to” and “Why” parts to deliver
the best possible equation.
5. White Paper Content
Marketing
White papers are more like research papers that have
detailed information. This long-form of content marketing works best when you
are pitching an idea to your clients or selling business products/services. The
whitepaper covers a detailed inspection of a complex problem and presents the
issuer’s perspective and philosophy on the topic.
A white paper is detail-focussed, data-driven and
information loaded. Most of the companies make their whitepapers available in
downloadable PDF format on their websites. If you are into B2B marketing then
whitepaper are a must.
6. Infographics Content
Marketing
Infographic, as the name suggests, it’s a picture that gives
your reader tons of information in a visually appealing, concise and digestible
way. If you want to make your content viral, then bet on infographics. Infographics
fetch more likes, shares and have the potency to go viral on social media.
Pro Tip:
Ensure that designs are kept simple and clean. The content
shouldn’t be cobbled up rather it should be well organized into distinct
sections. Use eye-catching visuals relevant to the topic for an easy
understanding of the information.
Interested in developing captivating infographics for your
business? Connect with us to know more how our
experts can help you.
7. Interviews
Interviews in the
form of blogs/articles/webinars with industry experts or your own customers are
yet another high-performing type of content marketing. Interviews provide a
deep insight into the challenges and needs that play a key role in connecting
with the customers. Indeed, interviews are a pioneering way to establish
yourself as an expert in the industry.
How can I use live
interviews as a part of digital marketing?
Step1: Host a live interview via Facebook/YouTube or opt for a webinar
platform.
Step2: Share the recording on your social media accounts, YouTube
channel as well as on your website.
Other ways
Choose the topics
that provide meaningful insights and value-driven content to your targeted
audience.
We have discussed the top 7 trending content marketing types in 2020. A single type is unable to create that force which gets created by using all of them in combination. If the website is your face, then case studies display your potential. If blogging is necessary for long term results, social media content generates a quick hype.
Which type of content marketing type are you following? Need to discuss which strategy fits your business model? Connect with us today for a candid and insightful consultation.
Leave a Reply