MUMBAI: Following a multi-agency pitch, White Rivers Media, an independent full-service digital creative agency founded in 2012, won the social creative and digital mandate for the Germany-based cosmetic brand ‘Cosnature’ by MAXIM Group’s Cosmolux Deutschland GmbH, with 36+ years of experience in the industry.
Within the scope of this mandate, White Rivers Media will curate digital strategies for Cosnature’s pan India launch and operations. The account will be handled out of the agency’s head office in Mumbai.
Cosnature is a range of cruelty-free, vegan cosmetics & wellness products. As a brand it stands for certified natural beauty care, which is kind on both skin and the environment, and allows the world take part of the manifold benefits of nature.
Commenting upon the association, Cosnature India director Nicolas Camci said, “Cosnature carries a worldwide reputation of all-natural, high-performance cosmetics that are ‘Made in Germany’. Our intentions to land a strong footing in the Indian market critically requires an equally strong data-backed digital marketing strategy. White Rivers Media understands our product and marketing philosophies. Together with its creative and technological capabilities, we are optimistic about the brand’s success in India.”
Cosnature (India) chairman Kabir Arora added, “A steady growth in India’s natural and organic cosmetics market, and the heightened environmental awareness among the population has our attention. We are here to win our consumers with a promise of certified products. White Rivers Media has deciphered an optimised digital plan, which complements our vision for the brand in the country.”
White Rivers Media chief executive officer and co-founder Shrenik Gandhi added, “We are excited to work with Cosnature, as it will be one-of-its-kind proposition for young Indian consumers. The brand has a prodigious reputation globally, in terms of both its products and marketing philosophies. Parallel to that, we shall curate strategies that leverage precision targeting & communication to discover, capture, and engage audiences in India, and then convert them into brand evangelists.”
