MUMBAI: White Rivers Media, an independent, full-service digital innovative agency developed in 2012, has been announced as the social media, innovative and digital marketing partner for the digital campaign of Mid-day’s online tabloid. With the vision of bringing worldwide digital marketing trends to India, White Rivers Media produces ingenious digital services for Indian brands and worldwide brand names in the nation.
Mid-Day has been a durable and reputable news source for 41 years. Remaining one step ahead, Mumbai’s preferred newspaper has actually now added yet another string to its bow by launching its interactive digital tabloid on mobile. #MadeInMumbai records the city’s pulse and paves method for a new wave of digital reporting.
Radio City and Mid-day COO Digital Media Rachna Kanwar said, “We are very proud to release Mid-day digital tabloid, an industry-first initiative. Over the last 41 years, Mid-day has been a strong resonance of Mumbai City, with its engaging, trusted, and reliable material about the city at large. In the past 4 months of lockdown, we are happy to broaden our reach to an audience of 10 crore readers taking in Mid-day and Gujarati Mid-day on their smartphones. The interactive digital tabloid is a best mix of technology and material layered with development to offer the readers an appealing experience at an unequalled price of 1 daily. We enjoy to associate with White Rivers Media, who have actually assisted us curate the project and create the best buzz on social networks.”
White Rivers Media co-founder and CEO Shrenik Gandhi states, “It offers us enormous satisfaction to be associated with a leading Mumbai Daily and promote progressive change. Mid-day’s campaign is a crucial action towards the evolution of print. To have the opportunity of being associated with the industry’s finest and promote across the country change keeps us thrilled.”
Leave a Reply