“Why aren’t people reading my blogs? I want to create more, but don’t know how?” Is there going to be traffic? Are people going to find it interesting? Will they read past the introduction? What is it about blogging that intimidates so many of us? What techniques do some of the best blog sites utilize to make their content so special? In the Digital Marketing World, regularly creating new content/blogs is most important. Without them, your website will be updated less regularly, more difficult to find through Search Engines and your Social Media Accounts will be seriously lacking content. Blog writing however can be seen as quite a daunting task if you don’t know how it’s done right. This is where the understanding of Content Marketing and Copy writing becomes valuable.
Content Marketing:
Types: Blogs, Podcasts, Videos, Social Media Copy (Facebook, LinkedIn, Instagram etc.)
Content Marketing is where you create and share free content which is beneficial to a reader. It attracts and converts prospects into customers, and customers into continuous buyers. Generally speaking, the content you share is related to what you sell – Your brand, your service, your message etc. You build solidarity with readers via your content through educating them. Gradually, trust is built amongst yourself and the reader which then encourages them to continue business with you.
In short, content marketing is generous. You share valuable insight as much as you can. It’s shared through ebooks, White Papers, Reports, Blogs, Videos and Podcasts.
Copywriting:
Types: Focus on the choice of language; The magnetic headlines, the landing pages, the first sentence of your introduction etc.
Copy writing is an art and science of strategically utilizing certain linguistic choices (whether written or spoken) that creates an emotional response within the reader enabling them to take some form of action.
In short, copy writing involves persuasion and creativity. It’s what draws the reader in. You can nurture such copy through advertising, brochures, press releases, website landing pages and more.
How do you combine the two to create a good blog?
As complicated as it sounds, just understanding the basics of blogging can make a big impact. Have a hand at writing your own blog!
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