Why Berlin Packaging is going all in for B2B e-commerce

prospects, Hiller says.advertisement Now the freshly relaunched BerlinPackaging.com– with Freund’s popular features as well as Berlin’s brand name image– will provide Berlin Packaging brand-new methods to draw in, engage, customers of varying sizes, from startups to Fortune 500 enterprises, Hiller states.”This isn’t just a mash-up of 2 websites,”he states.”We now have a single site with our recognized name to engage consumers and offer

them much better e-commerce tools .”House page of upgraded BerlinPackaging.com The very first phase of the redesign took about 9 months and consisted of the hiring of about 2 dozen web designers, programmers and digital marketing specalists. The initial focus of the redesign was to introduce much more self-service e-commerce tools that deliver individualized methods for consumers to research study and purchase new and replacement packaging materials.In addition to the brand-new deal space, other new tools include an online custom label creator that lets customers select from expertly designed templates or supply their own art work to design and purchase peel-and-stick sheet labels.advertisement Company purchasers also desired faster methods to handle their account and more alternatives to purchase and deliver items. That’s why the log-in website now includes client account information and tools consisting of order and delivery status, order history, one-touch re-ordering and the capability to enter future orders

and see credit details and technical drawings.A modified shipping tool also provides brand-new and returning customers the capability to much better track shipments with such metrics as when the order was shipped and anticipated arrival date to name a few metrics. The shipping tool now integrates order shipping from a series of significant carriers and freight companies.”Purchasers of packaging can easily search and purchase a wide selection of containers and closures, request samples, or request a quote or conference with among our packaging specialists, “says Berlin Packaging CEO Andrew Berlin. Each year Berlin Product packaging ships about 4.6 billion items, a number of those orders from its 305,000-square-foot facility in Lockport, Ill., a suburban area of Chicago.Overall, consisting of online and offline, Berlin Product packaging serves about 2 million clients. But a huge objective is driving more existing organisation online. Today just about one-third of the 48,000 consumers that make at least one purchase each year do so online, the business says.To produce more e-commerce sales, Berlin Product packaging has actually lowered online costs as much as 30 %listed below what was shown on the former FreundContainer.com. The product catalog, which Berlin Product packaging has been publishing for more 80 years, likewise now includes updated and lower pricing together with great deals of brand-new copy about the advantages of purchasing online.advertisement Berlin Packaging isn’t stating much about its existing B2B e-commerce sales– or what kind of increase its forecasting from its newly rebranded and retooled website.But B2B e-commerce is now among the company’s greatest tactical priorities.”We desire to be the one-stop store for product packaging products for any size client,” Hiller says.Sign up for a complimentary membership to B2BecNews, published 4x/week, covering innovation and company trends in the growing B2B e-commerce market. B2BecNews is owned by Vertical Web Media LLC, which also publishes DigitalCommerce360.com, Internet Merchant and Internet Health Management. Follow Mark Brohan, director of B2B e-commerce research, on Twitter @markbrohan. Follow us