I listened to the most interesting podcast
recently. It was an episode of NPR’s Hidden Brain show called .
The overall theme of the 43-minute discussion
related to feelings and actions that I try to steer clear of in my personal
life: anger and outrage.
Heck, there are quite a few intentional
things that I do to eliminate twinges of anger and outrage in my life: yoga,
spending time in nature, cutting the cable television cord, practicing
gratitude, communicating in positive ways, and giving people grace and space.
All of those things help me to live a somewhat peaceful life.
That said, being in the public relations industry, I often
find myself exposed to messages of anger and outrage in conversations that are
happening online. Maybe you do, too.
I see endless angry political tweets (and
retweets and retweets of retweets). I read cranky
feedback that consumers leave on review sites for local businesses. I see outrage
that is expressed as comments on news articles in The Bellingham Herald and
other Whatcom County publications. It can feel like a deluge of negativity.
Ever curious, I’m left wondering why people
engage in that type of negativity, and I wonder why they choose to share it in
such public ways? Screaming Into the Void answered those questions for me.
While the topic of this podcast – negative
communication that hijacks our conversations and our communities – was not
comfy, it was totally educational. The interview conversation brought new
insight into the mind of consumers and the role of social media in our society
today.
Misinformation
amplifies outrage
In the podcast, the host, Shankar Vedantam,
and his guests uncover how outrage gets amplified by the sharing of
misinformation online, often via social media.
There was an example of a woman who became
outraged after seeing a YouTube video of an interaction between teens and a
Native American man in Washington, D.C.
After viewing the video clip, she thought
she knew the whole story and she set forth to publicly share her anger with
others. Later, after further research, she realized that the video did not tell
the whole story. It wasn’t until she saw an extended version of the video that
she saw the whole picture.
When she bravely admitted that she was
wrong, she experienced a strange public backlash (filled with its own
misinformation) from a very public figure.
There was a level of hype and excitement (a
reward!) when she shared misinformation as part of an online pack, and there
was a backlash (punishment!) when she stepped outside the pack by saying she
was wrong.
Interesting, right? Have you felt the
“reward” of sharing opinions within an online pack? Have you felt afraid to
share thoughts and feelings that differ from the pack? I know that I have certainly
felt both.
An
element of danger has been removed
Another example of why online communication
has become filled with outrage and anger is related to physical proximity and
the threat of violence.
You see, in the past, when two or more
people felt anger and outrage toward each other, they often lived in the same
town or shared space; they would have argued face-to-face. Their disagreement
may have led to a scuffle or physical violence. There was a level of danger
involved with calling someone names or speaking lies about someone else.
Today, the element of danger has been
removed, and humans can say pretty much whatever they want to anyone around the
globe without much fear of physical violence. An important filter that made
people pause and consider the risk has been removed.
Again, this was interesting to consider.
Have you ever said things online that you would not say to a person in a
face-to-face setting – spreading gossip or assumptions that may not be true?
The
role of the slacker activist
If you tune into this free NPR podcast, you
will also learn more about the word “slacktivism” and how it
may dilute the efforts of real activists who have their feet on the ground
doing the work necessary to make changes happen. Once you learn what
slacktivism is, you’ll be better able to spot it online and avoid the outrage
and anger of it if you want to. You may even recognize yourself as a
slacktivist and consider other ways you can get involved in initiatives that
matter to you, but in more purposeful, rewarding ways. How cool would that be?
The whole podcast was interesting. It’s
been days since I listened to it and I’m still thinking about it. Heck, what I
learned inspired this article, which I hope will inspire you to tune in as
well. Whether you are in the marketing or PR industry,
whether you are a business leader or a consumer or someone who is interested in
the way our culture communicates, please consider listening
for yourself and sharing.