As you’re wrapping up your Q4, you’re also likely considering your business’s next chapter in 2023. Have you also thought about how you want to market your brand to your customers in the new year?
Whether you’re looking to spur more engagement on social, refresh your website, finally develop that app idea you’ve had, or something else entirely, the new year may be a good time to hire a digital marketing agency to assist you.
If you’re on the fence about whether partnering with an agency is the right choice to grow your business, we’re going to cover some of the most common reasons business owners decide to work with an agency team to assist in their marketing efforts.
Have a Diverse Team of Experts Work on Your Campaigns
Every individual marketer specializes in something. While a solo vendor can perform a variety of services like blogging, social media advertising, or overseeing a PPC campaign, they will always have one core skill that they do best.
When you hire an agency, you gain an entire team of people who are highly skilled in specific channels. This saves you the time, effort, and expenses of having to hire an entire in-house marketing team, and it allows you to run more campaigns at high-performing levels with specialists focused on each specific element of your strategy.
Save On More than Just Employee Overhead
Oftentimes, businesses turn to digital marketing agencies to work with a team of marketers without having to budget for the additional overhead associated with in-house hires. That’s because, when you work with an agency, you’re paying them a rate for their services without having to also consider other expenses like payroll taxes or healthcare benefits.
While this is true, it doesn’t paint the full picture of what else you can save on.
Effective marketing campaigns require a committed investment in the right tools, platforms, and devices to consistently perform. The cost of these things adds up! Look for an agency with an existing tech stack that they use to serve their clients. This way, you can get access to industry-leading tools without having to pay for each one out of your own pocket.
Scale As Your Business Builds
As a leader in your business, it would be more than fair to ask how much hiring a digital marketing agency would cost you. While no single answer would cover every agency on the planet, there are some factors including how the agency structures its billing and what exactly you want to accomplish.
Marketing agencies typically operate on a monthly fee-based structure, a yearly service agreement, or a combination of the two that combine an ongoing retainer with additional billable hours. The actual cost can vary based on the types of campaigns that you want to run to promote your business, how much you want to invest, and how many hours you want them to spend on your marketing within a regular span of time, such as per week or per month.
As your business grows and continues to build toward your goals, most agencies will also provide you the ability to scale up ad budgets and team hours invested in your campaigns. You can spend more when the revenue is flowing in and take advantage of the momentum.
If you’re not sure how much money you should be setting aside for your annual marketing budget, you can get a pretty good idea here.
Focus More on Your Big Vision for Your Business
You started your business because you had a vision for living your own entrepreneurial life and making a difference in the lives of the people that you want to serve. Unfortunately, running a business also comes with other obligations and obstacles that can distract from your mission.
You may lean on an accountant or an attorney to assist you with parts of your business that you do not have time to focus on. When you hire an agency, you receive that same level of support so you can spend more time pursuing that big vision again. And when you spend time working on the business, not just in it, great things happen!
Most Importantly: Get Your Time Back!
Time is certainly money, but the quality of the time also affects the quality of your revenue streams. If you are handling a few too many tasks during business hours, are you able to spend enough time with other important aspects of your life?
Entrepreneurial burnout is real. When you’re not permitting yourself time to rest and relax throughout the week, it can impact your productivity, profitability, and the culture of your business.
When you need to invest in marketing to grow your business, taking on these tasks can become a timesuck for you or distract your team from their core contributions. By hiring an agency, you can save valuable hours, that would have otherwise been spent on marketing, so you can finally take that vacation you’ve been planning for months.
Is Hiring a Digital Marketing Agency Right for Your Business in 2023?
Take a moment to consider what your next Q1 will look like. Do you have plans to take your business to the next level in terms of its products or services? What commitment will you need to make to get there?
As you’re positioning your brand to grow and expand in 2023, partner with the right agency to help support and maintain that momentum with you.
At Business Builders, we provide business leaders like you with a complete suite of digital marketing agency services to help you reach your ideal audiences across the full spectrum of digital channels. We also equip you with valuable tools to create meaningful touchpoints along the way, such as dynamic websites and custom-developed mobile apps. Whatever marketing tools you need to help your business grow, our team is here to provide it.
To learn more about how we can assist you in the new year, schedule a call with us today.
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