Why businesses must invest in digital marketing in 2023?

Businesses have finally realized that in order to stay ahead of the competition, they need to invest in digital marketing. While traditional methods such as public relations and advertising are still important, businesses now need to create specific content designed to attract their target audience and engage with them. ‘Why invest in digital marketing?‘, you may ask. With technology becoming more affordable and smartphones becoming more popular, most people now get information directly from the internet. If you need more convincing, here are some top reasons why you should invest in digital marketing in 2023.

But before that, what’s so different and novel about digital marketing? How does it differ from traditional marketing?

In simplified terms, digital marketing is the use of internet-connected devices to discover and engage with customers. This can be done through a plethora of means, including social media, email, and other website-based platforms. Unlike traditional marketing, which often relies on print or television ads, digital marketing allows businesses to reach out to their target audience directly.

Want the not-so-simplified explanation? Go ahead and read our detailed on their differences.

This shift in how businesses communicate with customers has led to a number of advantages for those who invest in it. Here are the top few reasons why marketers must invest in digital marketing in 2023.

Reach the masses

With over 5 billion active internet users () around the world, there’s a good chance that your target audience is online. By investing in digital marketing, you can reach more people than you ever could through traditional marketing methods. How? Expading your organic reach through methods, skyrocking your inorganic traffic through paid media (,, etc), there’s a million and one ways to reach your audience with digital marketing!

Increased direct engagement

When your content marketing is done correctly, it can lead to increased engagement with your target audience. This is because people are more likely to see and interact with your content when it’s something that they’re interested in. Let’s not forget that influencer marketing is on the rise as well, and we know how effective those are!

Capitalise on all digital marketing channels and directly engage with your customers

Source: Freepik

Additionally, with the internet’s interactive nature that highly encourage user generated content, brands can look to multiple social media platforms to spread brand awareness at a low cost. Interested audiences will voluntarily share your content on their digital platforms with their friends and family, further widening your brand’s reach.

It’s cost-effective

Another reason why businesses are investing in digital marketing is because it is more cost effective than traditional marketing. With traditional marketing methods such as print advertising and television commercials, businesses have to pay for the space or time that their ad will be seen or heard. On the other hand, with digital marketing, businesses only have to pay when someone clicks on their ad. In addition, digital marketing is generally more effective than traditional marketing, which means that businesses can get more bang for their buck with digital marketing.

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Because of its increased effectiveness and lower costs, digital marketing often leads to a better return on investment than traditional marketing. This is one of the main reasons why more and more businesses are investing in digital marketing each year. Why on earth would one spend more for lesser results?

Specific audience targeting

With traditional marketing methods, businesses generally have to cast a wide net and hope that their target audience sees their message. However, with a digital marketing plan, businesses can use specific targeting methods to reach their targeted audience more effectively. For example, businesses can use demographic targeting to target people based on their age, gender, interests, and location.

Increased flexibility

Another advantage of digital marketing is that it is more flexible than traditional marketing. With traditional marketing methods, businesses generally have to commit to a certain amount of time or space upfront. However, with digital marketing, businesses can easily adjust their campaigns based on results. For example, if a business sees that their ad campaign is not performing well, they can quickly make changes to improve the performance. This flexibility allows businesses to be more agile and adapt to trends/changes quickly.

Track live campaign performance in detail

Digital marketing also provides businesses with better data than traditional marketing. With digital marketing, businesses can track how many people are seeing their ads, how long they are looking at them, and whether or not they are clicking on them. This data is important because it allows businesses to see what is working and what is not. In addition, this data can help businesses to optimize their campaigns to get the most out of their investment.

It’s necessary to keep up with the competition.

Last but not least, it is necessary. As our world becomes even more digital, it is clear that businesses, small and large, cannot escape from adapting to the digital age. Those who don’t will be left behind by their competition. By investing in digital marketing, businesses can stay ahead of the curve and stay competitive in today’s economy.

Ensure business growth with proven digital strategies

Source: Freepik

Digital marketing is here to stay. There is no doubt about that. With its many advantages as compared to traditional marketing, it is clear why businesses need to invest in digital marketing. If you’re not convinced yet, just wait a few years – you’ll see that digital marketing is only going to become more important. Why not start investing now? It’s better to be late than never; you’ll be glad you did when you see the results.

If you need someone with actual digital marketing skills to help you cook up a solid digital marketing strategy, let’s. We are a,, and more; Primal Malaysia is pretty much a full-stack that will deliver tangible results for your business.