Have you ever wondered why SEO is Important to your digital marketing strategy? Online presence is a crucial aspect of businesses today. So constantly improving and updating that presence is imperative for companies to stay afloat in today’s highly competitive market.
That is why search engine optimization is one of the most widely-used digital marketing strategies. Research shows that consumers place more trust in brands they can easily find on the web. In fact, 72% of consumers who searched find local businesses online ended up visiting the stores.
So having a professional website or official accounts across major social media platforms can help establish a brand reputation, and even result in more foot traffic. Businesses launch countless products and services online every single day.
But with all of the digital noise and streams of information out there, how can you make sure your brand truly stands out? This is where SEO comes into play. In fact, 61% percent of marketers cited that applying search engine optimization and enhancing their organic presence is their primary inbound marketing strategy.
But what exactly is SEO? How can you incorporate it into your digital marketing campaign and how will it benefit your business?
The Role of SEO in Digital Marketing
By definition, search engine optimization (SEO) is a type of digital marketing strategy that is focused on enhancing the searchability of a website or webpage. Brands and marketers use this method to increase brand awareness and make their business pages rank higher on Google and other major search engine platforms.
By optimizing your website or page, you make it easier for potential customers to check out more information about your product or service online. This is the main reason why businesses prioritize ranking on the first page of search engines.
When online users type in the name of your business and don’t have to scroll through multiple pages to get the information they want, this increases the chances of them converting into buying customers. Simply put, getting more eyes on your site gives your business a better chance of generating more leads and conversions.
Search engine optimization exists in the same vicinity as content marketing, though SEO is more focused on the technical side (e.g, web design and structure, keywords, site accessibility, URLs, etc.). So marketers would do well to combine these two digital advertising strategies to yield better results.
First, to fully understand and make the most out of this tactic, brands and marketers should know more about the three methods of SEO and which type is best suited for their campaigns.
The Importance of SEO
Applying SEO to your marketing strategy provides plenty of opportunities for your business to increase awareness through organic hits. Now, let’s delve into the many perks of search engine optimization in digital marketing.
Factors to Take Into Account When Applying SEO
SEO is not just about investing and hoping that your strategy will move in the right direction. Incorporating SEO into digital marketing also requires careful planning and execution. Please, consider the following factors:
Wrapping Up
Implementing search engine optimization into your digital marketing strategy will benefit your business in the long run. Whether you are focusing on organic reach, or local SEO, the key is to understand what your target market needs, and to make it easy for them to acquire it.