In today’s competitive job market, MBA marketing students need to equip themselves with in-demand skills to stand out from the crowd. Digital marketing has emerged as a key competency for marketers, offering immense career opportunities and lucrative salaries. However, there is a significant gap in India’s job market, where the demand for trained digital marketing professionals is rapidly increasing while the supply remains limited. In this blog, we will explore why MBA marketing students should attend our live digital marketing workshop, backed by research reports, to enhance their employability and increase their earning potential.
1. Bridging the Skills Gap
According to the report titled “Digital Skills India: Unlocking India’s Potential” published by the National Association of Software and Service Companies (NASSCOM) and Ernst & Young (EY) in 2021, there is a significant skill gap in the digital marketing industry in India. The report highlights that the demand for digital marketing professionals has been growing at a rapid pace, with an estimated shortage of around 3 lakh skilled professionals in the country.
Additionally, the report emphasizes that digital marketing skills such as search engine optimization (SEO), social media marketing, content marketing, and data analytics are critical for organizations to effectively navigate the digital landscape. However, the supply of skilled professionals has not kept up with the increasing demand, leading to a substantial gap in the job market.
These findings underline the immense opportunity for MBA marketing students to bridge the skill gap and enhance their employability by acquiring digital marketing skills through training programs like our live digital marketing workshop.
2. High Demand for Digital Marketing Skills
According to the “Digital Skills for a Digital India” report published by the Internet and Mobile Association of India (IAMAI) and Nielsen in 2021, the demand for digital marketing skills in India has experienced significant growth. The report highlights that the digital marketing industry has been expanding rapidly, driven by the increasing digital adoption across various sectors.
The report reveals that companies are actively seeking professionals with digital marketing expertise to navigate the evolving digital landscape and effectively engage with their target audience. The demand for skills such as search engine optimization (SEO), social media marketing, content marketing, and data analytics has witnessed a remarkable surge in recent years.
Furthermore, the report indicates that the growth of e-commerce, digital advertising, and online platforms has further fueled the demand for digital marketing skills. This indicates a clear trend of organizations recognizing the importance of digital marketing in their overall marketing strategies, leading to a higher demand for professionals proficient in these areas.
These research findings emphasize the robust growth of the digital marketing industry in India and the corresponding surge in demand for skilled professionals. MBA marketing students can leverage this trend by acquiring digital marketing skills through our live digital marketing workshop, positioning themselves as valuable assets in the job market.
3. Enhanced Salary Potential
The research report titled “Digital Marketing Skills and Salary Trends in India” conducted by AmbitionBox provides insights into the earning potential of MBA marketers with digital marketing skills compared to their counterparts without such skills. The report highlights the correlation between digital marketing expertise and higher salaries in the Indian job market.
The findings of this report reveal that MBA marketers who possess proficiency in digital marketing skills, such as search engine optimization (SEO), social media marketing, and email marketing, tend to earn significantly higher salaries compared to those without these skills. On average, professionals with digital marketing skills command a salary that is 20% higher than their peers who lack such expertise.
The report also delves into specific industries and job roles where the demand for digital marketing skills is particularly high, showcasing how professionals with these skills are more likely to secure lucrative positions and enjoy better remuneration packages.
These research findings provide concrete evidence of the correlation between digital marketing skills and higher salaries for MBA marketers in India. It underscores the importance of acquiring these skills through our live digital marketing workshop, as it can significantly enhance the earning potential and career prospects of MBA marketing students in the competitive job market.
4. Comprehensive Training in Key Areas
In our live digital marketing workshop, we offer an extensive curriculum that covers various essential topics to equip MBA marketing students with a comprehensive understanding of the digital marketing landscape. Through interactive sessions and practical exercises, we dive into key areas such as WordPress website development, SEO, social media marketing, YouTube video making and marketing, and email marketing.
In our workshop you will learn WordPress CMS to develop professional website live in the class. Thereafter, in search engine optimization we will cover both on-page and off-page optimization techniques and deep secrets in it. Meanwhile, in social media marketing, participants will get to learn new social media platforms Instagram, WhatsApp, Google Business Profile etc. apart from Facebook, LinkedIn and others.
In addition, YouTube marketing will not only cover tips and tricks to increase views but also covers software and online apps to create and edit videos. Lastly, email marketing will cover popular online tools to conduct a successful email marketing campaign at a very affordable cost.
By providing MBA marketing students with a holistic understanding of these key digital marketing components, our workshop empowers them to develop effective marketing strategies across multiple platforms. This comprehensive training enables them to leverage the power of WordPress websites, SEO techniques, social media platforms, YouTube videos, and email marketing to drive targeted traffic, increase conversions, and achieve marketing success in today’s digital landscape.
5. Hands-on Learning Experience
We believe that the best way to learn digital marketing is by doing. Our workshop goes beyond theoretical concepts and provides students with practical exercises and projects. They get to work on real-world digital marketing campaigns, analyze data, optimize strategies, and make data-driven decisions. This hands-on learning approach ensures that students gain practical experience and develop the necessary skills to excel in the field.
Our workshop is designed to make MBA marketing students job-ready upon completion. The practical experiences gained during the workshop, combined with the knowledge of industry-standard tools and techniques, give students a competitive edge in the job market. Employers value candidates who can immediately contribute to their digital marketing efforts, and our workshop prepares students to meet those expectations.
By offering hands-on learning experiences, our digital marketing workshop ensures that MBA marketing students are not only equipped with theoretical knowledge but also possess the practical skills, confidence, and problem-solving abilities necessary to thrive in the digital marketing industry.
Attending our live can be a game-changer for MBA marketing students, propelling their careers to new heights. The demand for trained digital marketing professionals in India is soaring, and by acquiring the essential skills through our workshop, students can significantly increase their employability and salary potential. The research-backed insights and comprehensive training we offer will empower MBA marketing students to fill the skills gap and become highly sought-after professionals in India’s dynamic job market. Don’t miss this opportunity to future-proof your career and embark on a path of success in the exciting world of digital marketing.
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