Why Video Email Marketing Is the Best Digital Marketing Strategy

It’s hard to rank digital marketing strategies in terms of effectiveness, since different businesses need different things out of their marketing approaches. Still, video email marketing is definitely one of the best digital marketing strategies available – if not the best.

How can we make this bold claim? And what does it mean for you?

What We Mean by the “Best” Digital Marketing Strategy

Before we can start making our case, we need to define what we mean by the “best” digital marketing strategy. There’s certainly some room for debate here, but the way we see it, the quality of the digital marketing strategy can be boiled down to three main aspects:

Video Email Marketing: An Introduction

So what do we mean by video email marketing, anyway?

Essentially, we mean using email as a messaging platform to distribute videos. There are a few different ways to do this, but we favor embedded videos in the bodies of your email messages. If done properly, the video you produce will begin playing automatically whenever a user opens your email; this formatting is usually impressive to users, and it maximizes the number of views your videos get.

So why do we say that this is the best overall digital marketing strategy?

Let’s take a look at both the video side and email side of the equation.

The Video Side of Video Email Marketing

First, let’s look at why video is such a powerful component of your email marketing strategy.

The Email Side of Video Email Marketing

Second, let’s consider why email is such a powerful medium in your marketing campaign.

Making Use of Video Email Marketing

Are you ready to start making use of video email marketing in your digital marketing campaign? You’re in the right place. At Viewed, we’ve developed a highly intuitive video email marketing platform that allows you to quickly and conveniently embed videos into all your email messages. You can even personalize those videos so they’re even more relevant and engaging to your target audience. Sign up for a free, 30-day trial of Viewed today!