COVID 19 has disrupted all aspects of lives. Along with the bad human health, the bad economy has been coming into the picture because of Coronavirus and its COVID 19. Businesses are shifting their strategies and as often witnessed, people are cutting the budget on marketing. Should they really do that? Should you really do that? Well, the decision is yours for sure being a business owner, but I would strongly recommend giving this article a quick read before taking the final decision.
The whole world is dealing with COVID 19 pandemic that has created a disruption in all aspects. Businesses are facing small to major losses and to deal with them, they will start shifting their business strategies. A majority of them might be ready to cut the digital marketing budget completely or reduce it as they need to save cash and other resources to deal with the upcoming forecasted recession.
If you are thinking to reduce or cut completely the digital marketing
budget, hold on. Read on and rethink.
Here are the top 6
reasons you must not stop investing in the best digital marketing services:
1. People still need
products and services and will need in the future as well
Yes, there are many businesses that cannot run operations anymore because of lockdowns or curfews in their region. Yes, there are many prospects that have put their next level investments on hold. However, there are still people living in the world and still, they need the products and services. They will start buying again as soon as things get in control which definitely will.
Some sort of digital marketing such as organic SEO marketing takes time to get results for you. If your business is in steal position due to COVID 19 lockdown, then here is the thing you need to ponder upon. People still need things and they will buy as soon as they can. Thus, staying on the top so they can buy from you is vital. Investing in the best SEO services and similar organic digital marketing services right now will help you come to the top when your buyers are ready to buy.
On the other hand, if you are in a business that is thriving right now
such as the pharmacy business, then using paid advertising or PPC marketing,
which gives quick results, can be a smart move.
2. Businesses are
ready to defeat the economy downfall
You as a business owner must be thinking of the ways to bounce back as
soon as things get stable. Likewise, all business owners are thinking about the
same. They are making business plans to work with the double velocity to keep
their businesses in the profit-making situation. They will also need certain
products and services to run and excel in their business segment which you
might be offering. Again, to receive these leads, you need to appear in the
search when they look for you.
3. Google is still working
Google still ranks pages that fit in its quality criteria. It means
businesses that are investing in the best SEO services are still ranking.
Likewise, Google is still showing PPC marketing campaign based ads. In a
nutshell, Google and similar search engines have not stopped working and people
have not stopped surfing. In fact, due to lockdowns and similar situations,
they have more time for surfing. Regardless of the fact, prospects are buying
or not, they are definitely looking for the products and services and
considering the same for purchase. It means you have to stay on the top to stay
on their purchase list.
4. People are still
getting influenced
People might be using social media sites more than before these days. Still, Facebook, LinkedIn, Instagram, etc. are showing the sponsored ads. It means still there are opportunities to build a memorable brand for the people with the right social media marketing strategy. Still, businesses have the opportunity to increase their fan base. In fact, this is the time to grab more eyeballs as more people are spending time on social media sites.
5. Life will
definitely get normal again
COVID 19 has created a disruption, but it is not permanent. The
governments, the World Health Organization (WHO), businesses, scientists,
everyone is trying to control the situation. In fact, in some regions of the
world, the situation has started getting back to normal. It will happen
everywhere in the world. This will not last forever. Your products and services
will be in-demand again as soon as this pandemic starts vaporizing and for that.
you have to keep your position on the top.
6. Get competitive
advantages
This is the fact, there are many businesses that have started hording money to deal with future economic downfall. They have stopped or reduced their digital marketing investment. However, as mentioned earlier, the world of digital marketing has not stopped though. Still, there are businesses investing in the best digital marketing services. These businesses are going to face somewhat less competition to get the top positions as their competitors have taken the back step. Also, they will gain the benefit of catching eyeballs and getting into the consideration of the consumers and buyers who are ready to buy, if not now, but in the future. To be in the list of the top performers, it is necessary to keep the position in the digital marketing landscape intact or even pushing ahead is necessary.
The world is shaken because of Coronavirus, but will not come to an end
for sure. There is a long way to go. The best digital marketing campaigns which
are carefully designed can give you maximized ROI, now or later, but you will
win for sure. This is definitely not the time to stop your online marketing
campaigns. In fact, if you have never invested in it, this is the time to opt
for the best digital marketing services.
If you still have any questions, contact us. We will happy to give no-cost consultation to help you thrive in this pandemic.