Great Reasons Why You Need a Digital Agency to Manage Your Shopify Digital Marketing
Running a successful business is hard work. Whether you sell luxury jewelry, unique tea blends, all-natural skincare, or one-of-a-kind artwork, there’s a lot more to your business than meets the eye. There are a lot of moving parts.
Sure, there’s your inventory—making sure you have what your customers want and getting it to them quickly. But it’s so much more than that. A big part of the success of your Shopify store relies on getting it in front of the right people and then grabbing and keeping their attention. A digital marketing agency can help you do exactly that.
What Does a Digital Agency Do?
No one, no matter how talented or knowledgeable they are, can be an expert in everything. Someone who knows everything there is to know about unique flavor profiles may not know how to put those flavors into words for an ad campaign. Telling the story of your business may be something you’re used to doing. But an experienced writer can weave your story into something bigger.
Having the right digital marketing team behind you is paramount to the success of your business. When you bring on an experienced, effective digital marketing agency, they’ve already done the work of putting together a group that knows the ins and outs of getting eyes on your digital storefront and keeping them there.
An experienced digital marketing agency can create, upload, and manage all your business’s digital marketing needs, from traditional ad campaigns and social media to search engine optimization and content creation. Here’s a more detailed look at what a digital agency can do for your business:
Digital Advertising & Outreach
Digital ad campaigns on platforms like Google Ads, Bing Ads, Facebook Ads, and Retargeting Ads are some of the most effective ways brands get the word out and attract new customers. After all, if you don’t tell people you’re open for business by advertising, they have no reason to go looking for you.
A digital marketing agency will help you set up appealing ad campaigns that will draw attention, get clicks, and transfer over to sales. How? By getting it to the people who can help grow your business—industry experts and influencers. Knowing your audience and finding them on the world wide web are two different things. A great digital agency has already built a network of esteemed bloggers and content creators to call on when the time comes to create a buzz.
Content Marketing
We know what you’re thinking. You run a Shopify store. So why do you need to worry about original content creation?
Good stories about your business or industry can educate your audience. An engaging article can build trust with the public and establish you as an expert in your field. A digital marketing agency can deliver fresh content written by knowledgeable writers to educate, entertain, and convert into sales. You also need fresh content to build up your SEO traffic from Google primarily. We have a team of excellent writers on staff.
This kind of targeted content is one of the most effective ways to build online buzz for your business and direct SEO traffic to your Shopify store. Original content can be used to maintain a blog, share stories in regular emails or guest publish on other websites and communities. Each time someone comes across your name in their search results, the more trust they build in your brand, driving traffic and sales to your Shopify store.
Video Marketing
Video receives 1200 percent more shares than text and images combined. It’s no wonder why in 2019, video was the number one form of media used in content strategy—more than even blogs and infographics.
People love to be entertained, and video gives you the freedom to show your viewers what you’re all about. In addition to original written content, a digital agency can create and market video content for your store.
One doesn’t have to look further than TikTok to see how video content can completely change a business’s trajectory.
While often excused as an app by and for kids and teens, one good TikTok video can get your website, product, or service in front of a captive audience. A particularly good video can attract new followers, sell out your inventory of novelty t-shirts or inspired snarky pottery, and raise long-term demand.
The right digital marketing agency will work with you to create videos that evoke the hard work and dedication you put into your business and products.
Email Marketing
Email marketing is a long-trusted way to keep in touch with subscribers and turn them into fans. It’s also a tried-and-true way to turn fans into customers.
A digital agency will create and send emails for your brand that motivate your subscribers to tap or click over to your Shopify store and make a purchase. Sending engaging and thought-provoking emails regularly will also ensure that your brand stays top of mind.
Email marketing is a great way to retain customers, which is why it’s so important to consult an experienced marketing agency. After acquiring a new email subscriber, you want to make sure they don’t opt out when they see your name in their inbox. From newsletters to product launches and promotions, a digital marketing agency knows the types of email marketing available to business owners and just when to employ them for maximum effect.
Ready to Bring in the Pros?
Your digital marketing strategy can make or break your business. While Shopify may give you the tools to manage your digital marketing, a digital agency can optimize your tools for the most success.
At Experience Advertising, Inc., we have a proven track record of creating customized plans that work. Each of our digital marketing strategies is measurable and designed to meet the short- and long-term goals of our clients.
We pride ourselves on having our finger on the pulse of how our industry is evolving over time. It can be tricky not to get lost in the crowd when you launch your business. We can help you get your Shopify store to the front of the pack. While you focus on the day-to-day operations of your business, we’ll get to work building an engaged and professional web presence that makes you shine.
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