Digital marketing has become a larger part of many businesses marketing plans and budget this year and this isn’t set to change in 2021.
It’s all well and good knowing that you need to include digital marketing in your plans for 2021, but why should you create a digital strategy for the new year?
Achieve Your Goals
The first step to creating a successful and measurable marketing campaign is setting your goals. These goals will determine the marketing activities for the year, your budgets and more.
In turn, a digital strategy will help you to achieve these goals and give you an actionable plan to follow throughout the year. Not only will this be your guide to achieving your goals but it will also be a tool to hold you and your team accountable to the marketing you’ve set to achieve.
Without a strategy your goals will be hard to reach because you wont have the steps in place to guide your team.
You Could Be Wasting Money
This is a big one, that not many people think of when it comes to a strategy.
Creating a digital strategy will save you money and spend your budget more efficiently. Previously, you may have wasted budget on duplicated graphics, imagery or content instead of repurposing this to follow your plan.
Not only, will you avoid duplicating work which will save you both time and money, but a strategy will also provide you with information about exactly how and where your budgets are being spent to ensure you get the best ROI.
Digital strategy plans are created with a great amount of research behind them, this could be defining your audiences, competitor analysis and keyword research. All of these things will help to inform the allocation of your marketing budget.
Your Competitors Will Gain Market Share
We’re all fighting to be seen in the online space, so if you’re holding back on your digital strategy or you’re not investing in digital as much as you should be, your business will fall behind.
Many businesses already have complex digital marketing strategies and are implementing them as we speak. This means they will be increasing their marketing share, in turn, decreasing your share.
A digital strategy combines both lead generation and brand awareness, but the larger the gap is between you and your competitors, the harder it will be to catch up.
Ideally, you want to be leading the way with your competitors, ensuring your strategy is always a few steps ahead, which means starting sooner rather than later.
Whether you have a marketing team within your business or you outsource all of your marketing, a digital strategy is integral to keeping everyone working towards one common goal.
Strategies are time consuming and can be complicated even at the best of times, so save your time and energy to focus on your business by outsourcing your strategies. Contact our team today for more information about our strategy packages.
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