Pinterest is the best social media platform to find product information and inspiration. Pinterest could be the right platform for you if you work in fashion, beauty, home decor, and design or the hospitality and food industries.
Neustar research has shown that Pinterest is 1.5x more valuable to paid search than any other social media platform, and 2.3x more efficient compared to other platforms (Johnson 2019, 2019).
Ben Silbermann and Evan Sharp, his friends, created the social media platform Pinterest in March 2010. With over 300 million users, it is the eighth most popular social media network in Western Hemisphere.
Silbermann describes Pinterest as a “catalog for ideas” because the main reason people use Pinterest to find inspiration is. Users who want to discover over 200 billion products and places are drawn to the virtual pinboard, which is often a source of inspiration that leads them to make informed purchases.
Reaching the Right Target
A 2017 eMarketer survey found that Pinterest is the most popular platform for Americans to make a purchase. It’s more influential than Instagram and Snapchat. Pinterest is popular with “deciders”, which are women aged 25-54 who make the majority of purchases in the US.
Comscore, which evaluates marketing data across platforms and supports this claim, has confirmed that 83% of Pinterest users are female, aged between 25-54 years (Carp 2018, 2018). These people are responsible for more than half of America’s wealth and 80% of household purchases (Hutchinson 2018).
The “deciders”, with 52% spending over US$500 in beauty, fashion, and footwear within the last six months, have high purchasing power. 67% of “deciders” also use Pinterest to find brand-centric ideas (Carp 2018, 2018).
Comparatively to other social media platforms, 51% of Pinterest’s female users are married. 41% have children younger than 18 years, while 18% are home-makers. This is much higher than Facebook and Twitter and Instagram (Hiebert, 2016).
Start Organically
Pinterest publishing content requires a unique strategy, which follows the same rules as other social media networks. Your audience doesn’t experience an overwhelming amount of content, unlike Instagram and Facebook.
If an Instagram user published 10 pieces of content per day, it would cause a negative experience for the followers. This can lead to disinterest, anger, and a lack of trust in which content is worthwhile engaging.
A profile that is full of compelling content and quality will help your brand stand out from the crowd and build your industry’s credibility.
These ideas will help you create a compelling profile that attracts organic traffic from potential buyers.
1. Register for a Business Account
Getting Started
You can create a free Pinterest business profile and get access to -specific tools to help you grow traffic and sales. Next, claim your . To access analytics and track content, you will need to add a meta tag to your website and upload an HTML file.
2. Make pins that engage with your audience
Quality is key
Pinterest uses an algorithm to give visibility preference to certain media (e.g. images, video tutorials, etc.). To reduce bounce rates, media must be directly derived from a blog or eCommerce site.
If you act like an audience, your product will be more easily understood. This can lead to inspiring lifestyle images that are both relatable and aspirational. Lifestyle photos receive 18% more engagement on average than product images (Hutchinson 2018, 2018).
Content ideas
Discover various ways to create and produce quality content.
Pinterest is a popular place to save and categorize high-interest holidays and seasonal events. Pinterest is a popular tool for planning, so it’s a good idea to provide content one month in advance of an event to promote your product, service or idea.
Infographics can be engaging and valuable. They come in 9 variations.
Show your Product
Before you can convince or attract users, it is important to establish trust. It is important to show the product or service in real life situations when choosing images .
Talk To Your Audience
It is important to use both “you” (or “your”) when trying to reach an audience, as if you are having an intimate conversation. Analytics can provide insights into your Pinterest audience’s behavior and language preferences, allowing you to better understand specific demographic interests and language preferences.
You and your business can create a Pinterest business profile for free and share valuable, exciting content. This will help you establish a lasting brand identity on one the most effective and efficient social media platforms.
3. Get Your Website Ready To Share
Save the button
Save your site! Once the button is installed, you can share images and videos from your website. You can customize the size, shape, colour, and style of the save button according to your website’s aesthetic. You can increase website traffic by sharing an image.
Pinterest is often used for ideas searches. Therefore, creativity should be at the forefront. You can share your content with others by sharing it, whether you are sharing recipes or DIY videos.
Create Pinnable Content
These rules help to determine what content is suitable for pin:
- Original images are better than stock images
- Use a 2/3 aspect ratio and a vertical orientation. 1000 x 1,500 pixels Images larger than 2/3 may appear cropped.
- Images should be at least 600 pixels in width and include rich alt text.
- Use PNG and JPEG images at a maximum size of 10 MB. File size should not exceed 10 MB
- Use your logo. Avoid the lower right corner and be discreet to avoid any disruptions with the Pinterest icon.
Pinterest Pins You Can Buy
Pinterest has a “Shop the Look” capability that allows users to achieve a specific goal based on targeted suggestions. The feature allows users to purchase products and services in just a few clicks from the Pinterest platform. Users can also see the items that have been matched by others, which gives them more ideas for how to use it.
Although this may not be an easy task, digital marketing agencies can often offer insight and resources about the more complex steps that can promote growth in terms of brand awareness and conversion.
4. Make Search-Friendly Pins
Use Hashtags
Pins need unique hashtag creation and attention when using search and rank strategies. A strong title and a concise description (max. 500 characters) are essential. Although 500 characters is a good starting point, proper use of hashtags can make it more searchable. Minimum 3 hashtags (20 maximum) is the recommendation. per post. Pinterest hashtags are a great way to increase user-generated content. They can also be used in paid campaigns and contests.
5. Be social
Cross-promotion with brands and engaging followers are key components for establishing trust, humanizing your brand and encouraging online activity. Authenticity can be achieved by commenting on and liking content from the industry, or responding to comments made by your audience.
6. Create A Unique Experience From Offline To Online
Pinterest Pincodes
Pinterest Pin Codes work in the same way as QR Codes. They act as a bridge between offline and online products.
Pinners already use their Pinterest camera for visual inspiration and new ideas. Pincodes allow you to be part of the magic. You can use visual discovery tools to connect people to your Pinterest content. (Jeng 2017,)
It is important to understand the pros and cons of each platform in order to determine which one will best serve your business goals. Let’s show you how to establish an online identity while still maintaining transparency and humanizing engagement.
Discover the essential buyer behaviors and personas to be part of the shopping experience. Discover the many ways that Pinterest can reach your target audience with relatable and meaningful content.
Talk to an expert about how Pinterest can be integrated into your digital marketing strategy. For more information, you can also check out our Pinterest 101 article.
The post Why You Need Pinterest For Your Digital Marketing Strategy appeared first on Kobe Digital.
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