WHY YOU NEED TO INVEST IN DIGITAL MARKETING
Like any other industry, the real estate sector also has a variety of operational activities and processes that can be optimized and transformed with digital technology with the goal to improve productivity and profitability.
In fact, we can already see a change in the behavior of real estate agents, sellers and occupants (owners or tenants), who are today more open to embracing digital technology through the value chain. Enabling this transformation is the deluge of data that is now being gathered and harnessed right from construction and purchase to real estate management.
There is a two-pronged approach to how digital tech will change site visits. The first is the operational aspects where agents can use websites or custom software to schedule site visits and plan pre-visit requirements like a deposit, online forms, valid ID proofs, financial references, etc.
The second aspect is a more radical change, where virtual and augmented reality apps can provide a 360-degree experience of the site online from anywhere and without the need to ask the buyer to travel or spend time scheduling a meeting.
Imagine being able to view a property by moving around a property virtually and experience the size and placement of rooms, sizes of windows, even the fixtures like wardrobes and closets, or being able to step into the bathroom and get a feel of the shower area.
So, here’s a fact. With so many property listings and websites easily available now, it is very easy for buyers and sellers to connect directly and eliminate the middleman, i.e. the real estate agent. Even Whatsapp has become a popular way of sharing property details and finding buyers.
But the good news is that agents are not completely out of the picture. Not if they see these new channels as opportunities to increase their market reach by leveraging digital marketing and offer customized services by using analytics to understand buyer needs. We live in a fast paced, visual and great love for the big flashy society in the real world and in the virtual world. Make sure your business is known in both dimensions, don’t you think it’s high time to invest in your business’ digital marketing scheme?
If you’re one who doesn’t possess all the know-how, you don’t need to do it yourself. SUMMIT VA SOLUTIONS offer top notch virtual assistance to Real Estate professionals around the globe. Whether its Transaction Coordination, Database Management, Social Media Marketing, Appointment Setting, Lead Generation or Digital Marketing you need SUMMIT VA SOLUTIONS is sure to deliver!
Our Virtual Assistants are REAL ESTATE TRAINED, COLLEGE EDUCATED, BACKGROUND CHECKED, and DISC tested professionals to ensure competence, great work ethic and finesse. Apart from each Virtual Assistant’s unique skill set, experience, knowledge and character, these four attributes are what makes our Virtual Assistants truly a cut above the rest!
About the writer: Shaura Cuyan writes about all the hottest Real Estate trends and predictions for Summit VA Solutions! She has previously written for a number of freelancing gigs and writes her own blog on lifestyle and current issues. She is a Graduate of Bachelor of Arts in Communication, taking up her Masters in Development Communication.
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