Technology has dramatically shifted the dynamics of the workplace, revolutionising communication and opening new possibilities within business. COVID-19 has revealed more than ever, the importance of being online.
According to Facebook 51% of business have increased their online interactions with their clients since March 2020. Businesses simply have to have an online presence to win customers, and a digital skillset is, therefore, essential.
The marketing industry has been completely transformed by technology. No longer do we rely solely on print or television advertising; the way we consume content has shifted towards digital, and so must our advertising.
The modern market is buyer-centric, meaning that businesses must promote their products and services as a solution to consumer problems. Technology also heavily impacts the way buyers make decisions, many researching the products before they buy and with the lockdowns and lifestyle changes resulting from COVID-19 customers are increasingly preferring to purchase online rather than instore.
As digital technologies continue to change, ensuring that your team are up to date with the latest digital skills is vital if you wish to attract new customers and, ultimately, grow your revenue.
A small investment in your team’s digital skills could reap dividends in the short to medium term allowing you to take control of your own marketing. Bringing the day-to-day tactical marketing tasks in-house is a cost effective alternative to outsourcing where you have internal resources that with a bit of training could take on activity.. It could also give your brand greater consistency of messaging and allow easier communication with customers whilst also improving customer experience as a whole.
What Are Digital Skills?
There are a range of skills associated with digital. These include;
Benefits for Your Business
Training your employees so they have a digital marketing skill set will benefit your business incredibly. Here’s just a few reasons:
Benefits For your Employees
Whilst there are clear benefits for the business, there are also some great benefits for employees too:
Train Your Team with All Things Web
Our trainers are real-life experts. We use the tools and techniques that we use daily and are highly knowledgeable in our field. We offer;
For more information on digital training, get in touch with a member of our team today on 01793 766 040
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