Are You Using Reel Ads To Promote Your Business On Instagram?

How did the fisher get all of the fish for their market? By using a good reel!

Kidding aside, we’re excited to teach you how to use Reel ads to find more people for your business. 

In the last 30 days, Instagram Reels helped us increase our reach by 45k and most of those weren’t even our followers!

Our tests keep proving that the newest features in apps are usually the most effective and perform best. 

Reel ads are a super fun addition that Instagram has been putting a lot of energy toward. Today, we’re going to learn: 

Let’s get into it!

What Are Reel Ads? 

Reels are Instagram’s answer to TikTok’s popularity, and they’ve specifically created the Reel algorithm to mimic the TikTok algorithm.

This means videos are much more discoverable on Reels than anywhere else on Instagram. 

According to Instagram,

“Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone.

These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.”

Reel ads are a great alternative to TikTok if your audience isn’t on the platform or you’re just not ready for it yet.

If you want to learn more about Instagram updates, then read this post next.

Where Will I See My Reel Ads In The App? 

Your Reel ads will be shown in between non-sponsored Reel content, much like your Story or Feed ads. 

Your Reel ads will loop. Plus, users can also comment, share, save, and like your ads.

Your Reel ads will also be marked “Sponsored”.

Where Will My Reel Ads Be Displayed?

Instagram has never made such a creator-friendly platform.

It’s much easier to promote your Instagram page, get views, and be discovered by new folks on Reels than it is by any other means on Instagram. 

Why Are They Worth Using For Your Small Business? 

The Reels algorithm is built to favor new, engaging content from new creators.

It’s much more TikTok-esque in how it operates than the main feed or even the Stories feed algorithm. 

Currently, Instagram Reel ads are far less competitive and much less expensive than other ad placements on Instagram.

You should A/B test this for your business and see if it holds true. 

If you’ve been using automated placements so far, here’s how you can check the performance of each placement: 

They Could Be Cheaper

Reel ads may cost you less for Reel ads than other placements because of the differences in audience behavior and intent.

There aren’t definitive numbers out yet…

…but early anecdotal evidence from our experimentation with our own Reels shows that we’re reaching a lot of new folks organically (saving us money). 

We recommend running an A/B test so you can see if Reels Placements are less expensive (and work equally too)…

…better than other placements like Stories or Feed.

That’s when you’ll know where to focus your paid efforts. 

They Are Less Competitive

As we’ve mentioned a couple of times, it’s much easier for your Reel to get a ton of views than it is for a  post of yours or a Story of yours to go viral. 

Because the content is short-form and plays automatically, viewers spend more time on Reels and Reel ads.

This is an advantage to advertisers because there are going to be more places for ads to show that are less disruptive to the Reel experience. 

Good Examples of Reels Ads

Look at this Reel ad from BMW.

It keeps your interest, fits the format nicely, uses original audio, and has just the right amount of hashtags. 

Here’s an example from Netflix, looking to get you comfortable and relaxed (even inviting you to relax) only to throw in a jump scare.

This full-screen experience definitely elicits a reaction and piques your interest if you like horror movies.

The description is short and sweet, and limited hashtags are used. 

By the way, if you want to master Instagram ads, we have a new social media ads training course that you might want to check out.

How To Set Up Your Reel Ads

If you want to see the full tutorial of this process, then watch the video at the top of this post.

Developing Your Creatives

Before you run ads, make sure you have your creative ready.

And this not only applies to Reel ads but also every time you post on Instagram.

You should use Reels from your phone to create your video.

Since users are watching your Reel on their phones, you don’t need to stress about quality.

If you’ve got a newish iPhone or Android, your camera is probably just fine for recording. 

You should: 

Reel Editor Tools You Can Use During Filming

You can choose a sound from Instagram’s music library or upload your own audio. If you upload your own audio, other users can use it in their videos. 

Add effects to your video. These are created by Instagram and users (and yes, you could create your own effect to help market your business.)

You can record hands-free by pressing the record button. You’ll see a 3-second countdown timer after that. Then it’s recording!  

If you’re doing the more advanced Reels and you need to line up your clips precisely, the align tool will be your best friend. 

A lot of sounds require your video to line up on beat drops or drum hits.

You can speed up or slow down certain parts of your clip to make sure you hit the right spots.

Then you have access to these tools:

Get Exclusive Marketing Tips!

Then you’ll enter your caption, choose hashtags, crop your profile image, tag people, and mark partnership in Advanced Settings when applicable. 

Click Share when you’re ready to publish or save as a draft if you’re working ahead. 

Check Reel Analytics to Monitor Performance

Reels-specific performance metrics include:

It could be higher than the number of accounts reached, since some users may watch your Reel more than once.

Ideas For Your Reel Ads

How To Design Your Reel Ads

So now that you’re fully convinced and you know how to set everything up, you probably want to know how to design your Reels ads, right?

Of course, you do!

So go ahead and check out this tutorial on how to design animated Reels ads next. 

Have you tried Reel ads? How have they worked for you? We hope this post inspired you to give it a shot.

And if you really want to take your Instagram ads to the next level, then work with our Instagram advertising agency today!

Contact us at 404-596-7925 to get started.