Why You Shouldn’t Choose an Ecommerce Platform Based Upon Functions

When you start looking into ecommerce platforms, you’ll quickly discover that the amount of alternatives can be staggering. You’ll probably compare features and functionality to come up with a short-list. Then, it’s appealing to take that list and start taking a look at features side-by-side. While this method works well for most products, comparing ecommerce platforms in this method may not be as advantageous as it seems. Let me explain.Comparing functions

appears logical, but it’s backwards Looking at functions is a fantastic way to narrow down your list of options. It lets you quickly see what a platform can do, so you can rapidly weed out choices that do not fulfill your a lot of fundamental requirements. If you’re ultimately only looking at platform functions to make your last decision, you’re going about it in reverse, putting the cart prior to the horse. What a platform can do vs. what your organisation needs the platform to do can make all of the difference.What is it that your organisation needs to be at it’s best?This is the very first question you need to be asking yourself before you even start taking a look at platforms, and it leads to much deeper questions. Most ecommerce platforms will perform one of the most standard requirement of your business, selling something, however do not assume that it will do whatever you require. Actually go into your business requirements and attempt to respond to these concerns: What is the very best method to offer your product?If you’re offering big amounts of different items(i.e. Amazon

), this is the most basic type of ecommerce service. Nearly all platforms will support this. If you just offer a handful of unique items (i.e. Apple), being able to really tailor your product pages and customer experience may be a key requirement. If that holds true, the majority of out-of-the-box SaaS ecommerce platforms won’t offer you that ability to customize the product page in the manner in which you desire. Being able to combine material and commerce in an unlimited way is a gem that you might just find in the open-source ecommerce platform market.The example above is for a physical product, however maybe you’re selling(or reselling)digital goods, memberships, licenses, tickets, services, etc. Whatever it is that you intend to sell, identify what you require to be able to do to sell it best.How do you manage your inventory? Inventory (or stock)management is something that can really be rather made complex. A lot of platforms assume that you

evaluation workbook to help you identify your point of sale needs.Where else do you wish to sell?Do you also desire to offer your items on Amazon, Facebook, Instagram, Google, etc. The list goes on. You may just be concentrated on selling on your own site now, but do you prepare to also broaden your reach to other online

marketplaces in the future. Do the platforms your thinking about support this? What does that appearance like?What parts of your service can you automate?One of the most underrated aspects of ecommerce is service automation. Stock and supply management, shipping and satisfaction, accounting, marketing, customer care, material development, the list goes on. In a perfect situation, how much of your business can be automated by software application? Do any of the platforms you’re considering assistance this.A 2nd part of this is do you use any old-fashioned systems that are crucial to running your business? Often, instead of discovering a brand-new system it may make more sense to integrate that system into your ecommerce platform in some way. Not all platforms will be able to support this type of custom combination, however some will.How would you choose to invest your money?Ecommerce platforms and charges are an intriguing topic because they’re all over the map. There’s no single consensus on what a platform deserves, so fees that you may or might not pay vary greatly in between each platform. You’re going to need to invest money

, so when it comes to charges you are generally looking at one of the following scenarios.Fully handled SaaS platforms These are ecommerce platform services where you sign up for an account and then begin using the service. Normally, these kinds of platforms are quick to get up and running and included some sort of use cost. This charge might be a month-to-month repeating expense or a transaction cost. Normally, the more business you do, the higher service tier you need. Over time, your operating expense to use the service can be quite considerable. Lots of SaaS platforms are quite rigid in what you can do with them, however they are really user friendly and helpful for your typical, best-practice online shop. On the other side, atypical performance might be difficult to achieve.Is custom functionality crucial to your business?Going in addition to business automation and SaaS vs. open source platforms, how crucial is it to your company that you can construct and innovate custom performance. This question has some significance because if you plan to invest your cash on customized development, you wish to make certain that the architecture of the platforms you’re considering are modern-day and capable of doing what you need them to do.Want must

you customer experience to look like?So far this post has actually just talked about your service, but it’s also essential to consider your consumers and what you desire their experience to be when using the platform. What kind of reporting and analytics can you receive from any provided platform about your consumers practices? Can you quickly A/B test promos and offers? Can you incorporate marketing tools? Can you customize emails and other communications? Is the platform quick? Do you want to offer tailored rewards or offer points for shopping?Lately there has been a lot of talk on the

capability to use an ecommerce platform headless. This basically implies that the management of your store is all performed in a back end user interface, but the front end public-facing side of your site is completely decoupled, using a front end framework such as React or Angular. This might not be so important for your site per se, however if you also might desire to develop a mobile app that draws in material from your ecommerce platform, then this Is Necessary to you. Your customer experience need to be seamless throughout all touchpoints, so the ability to access their cart and other information between site and phone app is the way of the future.How crucial is content to your marketing?Another crucial alternate point to consider is how crucial content(not simply products )is to your organisation marketing. There’s this entire concept of material+commerce where there is a much deeper integration in between the marketing content that you produce for your service and how it ties in with your products on your website other elsewhere. Companies like Apple and FitBit do this well, where instead of just offering you an item, they’re selling a way of life that their item fits into. To support this, they are content heavy and make you

wish to pursue that lifestyle. A robust blog site, client stories, how-to or interest-based content, unique events and giveaways, item announcements, and so on. If you want your company image, marketing and customer experience to be more than simply a service or product, you’ll wish to make certain that the platform you choose has the capability to supply the kind of additional content that you require to make that happen.Bringing everything together Bringing this subject back to the beginning, I believe you see now why you should not select and ecommerce platform based upon features alone. Comparing function sheets side by side will just provide you part of the general picture. To really now what platform to pick, you need to understand your business and your ambitions in as much information as possible so that you can choose the platform that matches your company best, not the other method around. Simply put, the success of your business depends upon how well you can execute your technique. Do your due diligence now, since replatforming later on is expensive.If you are currently looking into commerce platforms we motivate you to register below for our webinar Comprehending Digital Commerce Architecture for Better Platform Selection. In this webinar we outline the different commerce architectures, how platforms work within these architectures, and how you must be mapping your commerce community.