Video is becoming the new norm for visual storytelling in an increasingly digital environment.
It should come as no surprise, considering that video is a highly visual and efficient medium for connecting with a brand’s target audience.
Beyond static pictures, videos employ sound and movement to convey a captivating message, making them an essential component of any brand’s online marketing strategy.
According to Databox, over 60% of marketers believe video advertising generates greater engagement than pictures.
To develop online experiences that appeal to customers, every company should embrace new video technologies that mimic the in-person experience,
such as the 3D and 360-degree movies we discussed in our previous piece.
These immersive technologies will foster strong consumer connections while pushing the digital experience to new heights.
However, the key to properly utilizing these technologies is to first return to fundamentals and grasp all of
the essential methods that may improve a brand’s video visual storytelling – one that reaches the correct audience and delivers great ROI.
Segment audiences for a personalized connection
Creating amazing video content is nothing if the wrong people see it.
As with anything else, tailored communication that is directed at the correct customer will yield the best outcomes.
According to Accenture’s research, 83 percent of customers are willing to provide their data to create a more customized experience.
Consumers want their favourite companies to fully understand them and their preferences.
Because one-to-one video customization is not always achievable,
marketers may simply build one-to-small group outreach that categorizes consumer data by age, gender, geography, or activity.
A new restaurant in a New York neighbourhood might target customers who reside in that area.
A merchant with a new outdoor apparel line can segment their audience to target customers who have previously purchased hiking equipment or looked for camping products.
These grouped parts can also be used to shape the video’s content and storyline, resulting in meaningful interactions with which customers will connect.
Use AI to boost efficiency
Managing video assets for each segment and campaign might require several hours of human labour.
In today’s competitive world, delivering video content requires an intelligent method that delivers speed and performance.
This is where artificial intelligence (AI) comes in to increase productivity and make it easier than ever for companies to create and distribute films at scale.
Teams may use AI to dynamically format, crop, and resize video material, live crop
to ensure the primary subject is always the centre of the clip, automatically transcribe audio to provide subtitles and generate brief teasers to entice visitors to click through and see more.
This technology can also help to simplify processes by utilizing AI-powered auto-tagging, structured metadata, and enhanced search for real-time collaboration and on-the-fly content modifications.
Companies can be more efficient with video creation and distribution by removing the burden of managing videos using AI, allowing them to focus on creating more engaging visual experiences that convert.
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