Xconomy: Salsify Grabs $43M to Help Brands Navigate Amazon & E-Commerce


  • Email In the online shopping age, it can be challenging for organisations to keep all of their product details upgraded and appropriate to prospective customers.Boston-based startup Salsify has actually spent a number of years helping brands manage their product material throughout Amazon(NASDAQ: AMZN), Google(NASDAQ: GOOGL )advertisements, the websites of brick-and-mortar merchants, and other digital marketplaces. Salsify claims it has been gaining traction in the market, winning new customers this year such as Anheuser-Busch, Michelin, and Asics. Today, the business is getting another boost– a $43 million Series D financing round led by Greenspring Associates.The investment brings Salsify’s equity capital haul to$98.1 million, the business said. Other financiers in the current round consist of earlier backers Matrix Partners, Venrock, Underscore VC, and North Bridge Endeavor Partners. Salsify last raised capital in early 2017, even if they buy them in [the] store later.”

    “These brands require to worry where they are appearing in searches on Amazon, Walmart, and other retailers, if they wish to be found by consumers at all,” Purcell continued. “Plus, keeping the content you see on the Amazon product page updated with the current product packaging, language that speaks with customers, and all the while adapting to everyday modifications taking place within retailer algorithms, is significantly intricate but critical to driving purchases.”

    Salsify’s software assists brand names “centralize” all of their item content and press it to their myriad retail and circulation partners in the format that their partners’ online systems require. Salsify likewise supplies machine learning-enabled analytics tools that aim to identify changes to item information that may enhance sales, Purcell stated.

    Jeff Engel is a senior editor at Xconomy. Email: [email protected]

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