Xinhua highlights provisions in China’s new e-commerce law
China’s legislative body passed the nation’s first e-commerce law on August 31 to “protect legal rights of all parties” and”keep the marketplace order”, with a focus on consumers’rights. Xinhua is publishing routine updates about the law with the current about how e-commerce platforms can’s delete negative reviews on its items or it can face fines as much as RMB 500,000.
The law distinguishes different e-commerce operators such as merchants on e-commerce platforms and those who operate the company on their independent websites, from Taobao to people who sell items on the social media network WeChat.Although the law states it is set to protect legal rights of all celebrations, according to state media, Yin Zhongqing, a legislator, stated at an interview Friday that the law puts more emphasis on the responsibilities and obligations of the e-commerce platforms, who are more advantaged than consumers.According to Xinhua, the law pays much focus on customer’s personal privacy and rights to know. Merchants are needed to plainly mention any stipulation or bundle they’ve imposed in the sale and can not assume the authorization of the consumers.When substandard items are offered to consumers,
not just the vendor however the platform must take responsibilities.Fake evaluations are likewise prohibited. This not only includes working with individuals to publish fake reviews but
drawing customers to leave positive remarks with cash-back. The most typical case is the customer support personnel pledge in personal chat window to return you RMB 2 to 5 if you provide a five-star ranking on the products.The draft e-commerce law was reviewed first in December 2016, pondered in October 2017 and June 2018 by NPC Standing Committee.
The law will take effect on Jan. 1, 2019. China has the world’s largest e-commerce market. Inning accordance with eMarketer, e-commerce sales in China are anticipated to surpass $1.1 billion, representing nearly half of the worldwide retail e-commerce sales.E-Commerce News