We are officially living in the future! Even though there aren’t any Jetsons-style flying cars around, it’s still safe to say that the world of technology and digital marketing for small businesses has grown leaps and bounds in the last decade. It’s no longer sustainable for small businesses to avoid or neglect their digital marketing if they want to stay relevant and stay in business. We understand. We’re a small business too!
That’s why we’ve compiled a list of important skills that every small-business owner can learn to do on their own to keep their digital marketing for small business on point and stay relevant on the web!
That’s why we’ve compiled a list of important skills that every small-business owner can learn to do on their own to keep their digital marketing for small business on point and stay relevant on the web!
We’re not trying to make your head spin with these questions, but these are the important elements that the review of your digital marketing for small business should include. Once you’ve answered these questions, you can decide what needs to happen next. Digital Workshop Center offers a variety of classes that will teach you the skills you need to manage your website updates yourself, so you can be empowered to build and maintain your digital marketing for small business all by yourself.
No one wants to hear that they need to build a new website. That’s time and money, and you might not have much of either. But the good news is that not all websites need to be re-designed. If your website is relatively new but just not bringing in the leads you were hoping for, it’s time to learn some skills! SEO stands for search engine optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
All digital marketing for small business today needs to factor an SEO strategy into their greater marketing plan in order to maximize people finding you on search engines. In our , you will learn the basics of search engine optimization and how to optimize your website to increase web traffic. This class will immediately give you valuable information to achieve an increase in visits and time spent on your site.
All digital marketing for small business today needs to factor an SEO strategy into their greater marketing plan in order to maximize people finding you on search engines. In our , you will learn the basics of search engine optimization and how to optimize your website to increase web traffic. This class will immediately give you valuable information to achieve an increase in visits and time spent on your site.
As they say, if you can’t beat ‘em, join ‘em. When it comes to competing with other local businesses for top spots in a Google search, having a website optimized for SEO is a great place to start, and paying for Google Ads is another. Having both in combination is pretty smart, too. Getting started with Google Ads can be intimidating, which is why we highly recommend taking a class, so your Google Ads have a better chance of success when you’re ready to launch them.
It is very easy to start spending money on digital marketing campaigns but not see any return. In the Google AdWords Beginners Class, you will start from scratch and work with your instructor through the steps, from the setup of a campaign to the reporting of the results. You will refine and optimize aspects of your AdWords campaigns, from ads, to keywords, to bidding, to budgets. Taught by experts in digital marketing for small business, this class is perfect for businesses of all sizes looking to learn more about how Google AdWords can drive website traffic.
