Understanding the Digital Landscape
An online presence is synonymous with visibility, credibility, and accessibility. However, it’s important to note that it’s no longer enough to simply have a Facebook account or a couple of ads; there are many factors that work together to create a strong online presence.
The digital world is vast; it includes landing pages, ads, various profiles on social networks, digital brochures, and pretty much anything else you can think of. All of these different online angles help businesses reach a larger audience and make the customer experience as pleasant as possible.
And at the center of it all: user-friendly websites. A website is a must-have marketing tool for businesses. Many digital strategies, such as ads, emails, and social media, direct users back to the business’ website; if the website isn’t optimized, visually appealing, and easy to navigate, then the business could risk losing a valuable lead.
As a bonus, a website is the only platform that is considered a company’s property. This differs from other platforms, such as social media accounts and email platforms, that could be suspended and affect a business’ access to their audience.
What’s evident is that the key to outperforming competitors is to implement a mixture of both digital marketing and web development. And while both have their own requirements and strategies, many marketing professionals now understand that you can’t do one without the other.
At Scopic, we understand that a great strategy merges both web design and digital marketing. Take our client , for instance. Shapiro, a waste management company, wanted their services to be more accessible so that more businesses and consumers could easily reduce their waste. Scopic developed the website and created a better UX design to help users easily navigate the website.
After the website was developed, Scopic’s marketing team stepped in and applied the best SEO and conversion optimization practices. The services in this project were a mix of website development and digital marketing, including Google Analytics, WordPress, copywriting, Google Ads, SEO, and Google Tag Manager.
Scopic’s team proposed a complete website overhaul, where they created a new website and applied the latest SEO tactics. As part of their long-term strategy, they regularly research and optimize web pages, create engaging blog posts, and work closely with Origin Bathrooms to reach their business objectives. These efforts led to a significant increase in traffic to their website, resulting in increased leads and conversions.
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