Youth entrepreneurs in Belaga learn digital marketing skills

BINTULU: A current program carried out by the Ministry of International Trade and Market, Industrial Terminal and Business Owner Advancement (Mintred) offered some 150 youth business owners in Belaga substantial direct exposure to marketing methods of product or services via different digital platforms.

The ‘Entrepreneurship Program: Marketing of Products and Solutions Through Digital Technology’ was carried out in line with the concepts and suggestions of Chief Minister Datuk Patinggi Abang Johari Tun Openg, who had been encouraging all governmental and non-governmental organisations, in addition to the people of Sarawak specifically the entrepreneurs, to be associated with establishing Sarawak through digital economy.

“Programs like this are extremely important in helping entrepreneurs in Belaga to discover the most recent methods implied to expand the marketplace presence of their items through digital technology platforms.

“The participants are being exposed to the current marketing presentations such as space and chance identification methods, Facebook Live, WhatsApp Company, and YouTube platform,” stated a Mintred spokesperson.

The individuals were also exposed to the existing consumer-buying patterns and patterns, which had altered for many years, because ‘face-to-face acquiring’ had become an uncommon practice.

“Customers prefer to make purchases online because there are more options offered at any offered time. The consumers can also perform rate comparisons and payments can be made by means of e-wallet or electronic banking, without including difficult money deals,” stated the representative.

Mintred likewise provided participants with the information about the help that might be applied from the ministry such as the ‘Graduates-to-Entrepreneurs Program’ (GERAK)’, Technical and Vocational Entrepreneurship Programme’ (USTEV), Small and Medium Market Loan Scheme (SPIKS), and Sarawak Micro Credit Scheme (SKMS).

“All these support programmes ought to be able to assist entrepreneurs enhance their operations, or rehabilitate the companies negatively impacted by the Covid-19 pandemic,” said the spokesperson.

The current programme, which took location at Belaga Neighborhood Hall, engaged companies such as Agrobank, Sarawak Economic Development Corporation (SEDC) and Employees Provident Fund (EPF) where their representatives were on hand to provide information to the participants and likewise assist them on types of support or items that would benefit them.

Assistant Minister of International Trade and Market, Industrial Terminal and Business Owner Advancement Datuk Mohd Naroden Majais and Assistant Minister of Utilities (Rural Electrical Energy) Datuk Liwan Lagang, who is Belaga assemblyman, were present at the opening ceremony.

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