If you want to diversify your traffic sources, or get your brand in front of your target audience, video marketing is as legit as it gets. And YouTube is the best place to go for your video marketing. In this article, you will find out why you should consider YouTube marketing and how can you successfully do it for your business. We have included some important statistics with detailed instructions that you need to know about in 2021, in order to stay ahead of your competition. Hopefully, you may have read our article on YouTube Video SEO tips and tricks. Dig into this article right now to get the ultimate guidance about YouTube marketing.
Video Marketing
Let’s look at these following five facts to remind yourself the importance of video marketing now.
These data show that customer estimation toward video marketing is a lot more robust now. Hence, the importance of video marketing is very crucial now than ever. If you want to know the basic and new strategies of video marketing for 2021, check out our blog – Video Marketing Strategy: The new effective strategy for 2021.
YouTube Marketing
YouTube is the home of online video, both for marketing professionals and regular consumers. However, YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. Either way, you should know the importance of YouTube marketing and especially it’s significance on Business.
Why YouTube Marketing
Check out these following great milestones of YouTube to know its potential.
And these following statistics will prove you the importance of YouTube for Businesses.
In the wake of seeing these data, it should not shock anyone that an ever increasing number of organizations are including YouTube as a component of their advanced marketing strategy.
YouTube Video Types
There are a number of video types that you can explore when creating content for your YouTube channel. You need to create different types of videos to appeal to a wider audience.
Your videos should be:
And to create such a content you can try making following types of videos:
SEO for YouTube Marketing
You have already learned the answer of “Why YouTube Marketing”, and what types of videos you can upload in your channel. Now, lets find out the answer of “How to do YouTube Marketing”. It is necessary to know it for your SEO in YouTube.
There’s a lot that goes into marketing your business on YouTube. In general, here are the 6 most important steps:
1. Create a channel for your company
Start by creating a Brand Account on Google.
You can create a YouTube channel with your regular Google account, but if you do, only you can access it. Plus, the account will be under your name and depending on your settings, may connect viewers to your personal email address.
With a Brand Account, multiple authorized users can log in simultaneously. Even if you don’t need this right now, it’s a good option to keep available as your business grows. With a Brand Account, you can also open and manage multiple YouTube channels.
2. Plan out your video strategy
No marketing strategy would be complete without setting out specific, measurable goals – the same goes for YouTube. In order to create your YouTube marketing strategy, you’ll want to start by defining your goals.
Write down the specific targets you want to achieve, such as:
You also need to understand the people who use YouTube. With a YouTube channel for business, you have access to an Analytics tab. If you already have one up and running, use this tab to learn about your YouTube audience.
Check your channel analytics to see if there’s a day or hour that tends to have a high amount of viewership and engagement. Once you’ve pinpointed the best time to post, aim to publish regularly within this window.
For your each and every video you need to research your keywords. This is a very important part of your YouTube marketing strategy. You can use YouTube search bar, google search and other related channels to find out the most relevant keywords that people use. You must use these keywords in your content.
3. Optimize your videos and your channel
Optimizing your channel and your videos are very important for SEO in YouTube. Let’s check out the rules to optimize your videos and channel.
Optimize your videos
Optimize your videos so that they stand the best chance to show up in search results and get more views by following these steps.
Optimize your channel
You should make it easier for people to find and follow you on YouTube by optimizing your channel.
4. Engage with your audience
Engagement is a big part of YouTube, so it’s extremely important to drive engagement in multiple ways. Take the time to engage with your subscribers and viewers, as well as try to boost engagement with every video
Here are a few more YouTube tips to boost your engagement and views:
5. Promote new videos on and off of YouTube
Most important thing is you need to get views on your videos. Promoting your video across other channels can really help your video marketing efforts on YouTube. Ask viewers to subscribe at the end of every video. Also ask you viewers to comment, like and share your videos. You should also send your social media followers to your YouTube channel by sharing your videos in your social platforms. You can also do link building for your video and embed your video in posts. Try to do Collab with other popular creators and get your channel noticed by their audience. By posting your video across other channels, it will help get more views to that particular video and build up more exposure to your YouTube channel.
6.Keep on top of your analytics
The final step is to keep on top of your analytics as this will help you create better videos in the future. YouTube offers insights into all of the videos you upload so that you can see how many views you’ve received, who is watching, from where, how long a person watched the video for, and audience retention. These information is very crucial for your business. There are a lot of metrics to know but focus on the metrics that align with the goals of your video marketing strategy. You need to analyze the data and update your channel and videos accordingly to get better results.
YouTube Advertising
Almost 50% of marketers are investing in YouTube advertising, making it the third most popular advertising platform, after Facebook and Instagram. YouTube advertising is an option that brands can explore once they have become more comfortable with the platform. It can help you connect with people who are interested in what you have to offer.
YouTube ads are available in these four categories:
If you are unfamiliar with the platform, it’s always best to test out a few options so you know how which direction to go. Create any type of campaign as your YouTube Ad but make sure that you can hook the audience immediately. You need to brand early but meaningfully because according to YouTube, top-of-funnel awareness ads perform best when branding appears in the first five seconds and throughout the ad. And don’t ignore the fact that you must tell the audience what they should do next after watching your ad.
Video marketing on YouTube can feel like a challenge at first but by following the above steps, YouTube can be a great way to promote brand awareness, reach more potential customers and improve your conversions.
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