ZOZO reimagine style ecommerce without any sizing

It is difficult for a merchant to distinguish themselves online and it’s even tougher to reimagine ecommerce and attend to a few of the typical problems. That disappears so then in fashion where high rates of returns are the norm and for each retailer there are 100 more offering fairly comparable products and, in today’s world where brand names are becoming lesser than design, to have a truly distinct offering is practically impossible.That’s the challenge that ZOZO creator Yusaku Maezawa dealt with when he chose to reimagine style ecommerce and decided to attend to the difficulty of sizing and ensuring a perfectly fitting garment is provided each and every time. Dedicated to discovering a solution that would benefit as lots of people all over the world as possible, Maezawa started advancement on the ZOZOSUIT and a line of economical, size-free clothes for males and women.The ZOZOSUIT is an elastic body match covered in more than 350 white dots

, each which is special. These dots act as markers, which are utilized in a distinct measuring process powered by a smart device app. Consumers wear the match and rotate as 12 images are recorded and from this the app measures your distinct body shape and size. It’s this capability to catch an individual’s precise measurements that enables ZOZO to ship garments that will fit perfectly whenever and at the same time cutting returns in a vertical that is renowned for high returns rates.ZOZOs exclusive algorithm processes the spacial data and triangulates a 3D making of your body based upon where each unique white dot was recorded in space. More precise than a human tailor, measurements caught with the ZOZO measurement system are exact and distinct to you. It’s successfully a home based 3D scanning of your body and ZOZO will deliver a free ZOZOSUIT to anyone that wishes to sign up as a customer.This is such a special take on style that there’s truly absolutely nothing else out there to compare it with.

ZOZO do not have the regular fashion problem of a consumer acquiring 3 various sizes of the same garment and returning 2. When you patronize ZOZO, you won’t even see the choice to pick a size on their site or find a size tag in your clothing. At ZOZO their goal is to construct a size-free world where you’ll get custom-fit clothes that feels tailor-made.

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