Read the Forbes article here. Here is a brief summary: The digital marketing industry has undergone pivotal moments, such as the internet boom and the shift to mobile-first. The era of artificial intelligence (AI) is the next major shift and will radically impact the industry. Predictive analytics powered by AI will revolutionize how we forecast customer behavior and make key decisions. AI-based content creation is the most impacted area of digital marketing in this new era of AI. AI-generated text, images, and videos are evolving and improving weekly. Adopting these technologies can boost efficiency and productivity, making teams 300% to 500% more effective. The future of AI-based digital marketing is bright, and companies that fail to adopt these tools risk falling behind.
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