2022 brought some big changes to the digital world (think Twitter, ChatGPT, and Google Analytics 4 just to name a few) and 2023 is sure to do the same. Our team of marketers and developers has compiled our predictions for the new year in regard to marketing, technology, and the world at large. What do you think will happen in 2023?
Digital Marketing Predictions
AI is going to be huge. There will also be more use of 3D and AR in marketing so shoppers can get a better feel for products before buying.
– Anna Pillsbury, Digital Marketer
LinkedIn will become more popular and more important for B2B sales.
– Gretchen Miller, Digital Marketing Specialist
There will be a new emphasis on brand security.
– Tim Howe, Director of Web Development
Greater reliance on creative social media strategy including the continued rise of influencer and brand ambassador partnerships.
– Jess Lavoie, Director of User Experience
Videos and reels will continue to push content for creators on social media.
– Jonas Levasseur, Vice President of Operations
A lot of marketing copy written with GPT-3 is going to get by proofreaders. I’m sure there will be a Twitter account dedicated to collecting them.
– Tim Suellentrop, Senior WordPress Developer
Technology and Internet Predictions
More creative uses for AI.
– Jess Lavoie, Director of User Experience
More people will realize the metaverse isn’t quite the replacement for reality some hoped for. But the VR world may eventually help empower useful things like virtual training in the medical field.
– Joe Moody, Junior WordPress Developer
There will be some new app that goes viral.
– Ryan Brooks, WordPress Developer
PC and tablet sales will continue to decline.
– Ember Sitton, SEO Specialist
AR and VR technology will become more popular in the corporate world. More companies using the technology for training, meetings, etc.
– Gretchen Miller, Digital Marketing Specialist
New ways to shop directly from ads on streaming services.
– Anna Pillsbury, Digital Marketer
Satellite internet options will continue to grow and increase their speeds which will increase, even more, the opportunities for remote work to happen from more places.
– Tim Suellentrop, Senior WordPress Developer
Are foldable phones really going to stay? Seems like people are already past it.
– Jonas Levasseur, Vice President of Operations
General 2023 Predictions
Tom Brady will retire…again.
– Gretchen Miller, Digital Marketing Specialist
Are we going to be able to leave our physical body for the metaverse?
– Jess Lavoie, Director of User Experience
We’re finally going to see a kinder, gentler atmosphere prevail in 2023 … or World War III. My bet is on the former.
– Joe Moody, Junior WordPress Developer
We’ll have a successor to the Chicken Sandwich Wars.
– Tim Suellentrop, Senior WordPress Developer
The 49ers will win the Super Bowl.
– Ember Sitton, SEO Specialist
I’m a little pessimistic on the broad scale. The economy won’t be great, war might escalate, etc. Maybe it will push people to live more self-sufficiently and get back to the land. Having more homesteads would help make communities more resilient to broad-scale troubles.
– Jonathan Soape, WordPress Developer
It’s gonna be a weird one.
– Ryan Brooks, WordPress Developer
That concludes our technology and marketing predictions for 2023. Did anything stand out to you? Stay on top of all the current digital trends by signing up for our blog. Happy new year!
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