2023 Digital Marketing Trends You Need to Keep an Eye On
Technology changes quickly. Every year, there are new, popular social media apps, better smartphones, and other technological advances that promise to change the way you do digital marketing.
We’ve listed the most important digital marketing trends for 2023 to help you sort through all the hype.
The 9 most significant changes in digital marketing in 2023
Here are some new digital marketing trends for 2023 that will help you connect with your customers better:
1. Personal info and cookies
Google is trying to get rid of third-party cookies from its websites to make the internet more private. Firefox and Safari no longer work with them. This change will probably affect how your onsite and banner ads are shown. Websites won’t be able to put ads on their pages by using cookies to track users.
Google and other platforms are working on new ways to place website ads while improving privacy. And cookies won’t be gone for good until the year 2023. You can change your digital ads by using keywords and putting them on sites that make sense with them.
2. Voice SEO
Digital assistants are still popular, and many of your customers use them to make their lives easier. People can search the internet without even picking up their phones thanks to features like Siri, Alexa, Cortana, and Google’s digital assistant. In 2021, 20% of searches on the internet will be done by voice.
Consider changing your search engine optimization (SEO) for voice searches in 2023. Think about what people would say to their virtual assistant to find you. On the Internet, a user might type “Italian restaurants in Canada,” while using voice search, they might say, “What’s a good Italian restaurant in Canada?”
3. Shopping in-feed
If you have an online store, you may be familiar with social media posts that can be bought. You can now connect your Facebook and Instagram accounts to your digital catalogue so people can purchase items by clicking on posts in their feeds.
With shopping campaigns, Google Ads has another in-feed shopping tool. These ads link to your product catalogue and show up as photos that can be bought. Make your ad and tell people what keywords they can use to find it. Then set your parameters, such as your location and the number of items you want to sell. Once you’ve sold all the products, Google can take down the ad.
4. Send out push messages
Use this tool to remind customers of upcoming appointments, send them digital receipts immediately, and tell them about upcoming sales.
With push notifications, you can make personalised messages that pop up on their mobile device, either as a message bubble on their home screen or as an SMS message in their text feed.
5. SMS marketing
Digital marketing trends also include texting your clients to talk to them directly. Use SMS messages, push notifications, and email marketing to connect with your customers. With this tool, you can send text messages to your clients as long as they agree to receive them.
Promotions, coupons, and personalised messages are all common ways to use SMS marketing. Please ensure these messages are short and your customers can choose not to receive them.
6. Video Marketing
The average person spends about 100 minutes a day watching videos online. One of the most popular things on Facebook is watching videos. By making video ads, you can reach this market. There are several approaches to do this. You can start a channel on YouTube or Vimeo and use videos to teach and connect with your audience.
You can also connect with your audience by making business videos on TikTok and other content for social media. Share your videos with popular hashtags to make them more accessible for people to find. You can use over-the-top (OTT) advertising if you don’t want to make videos regularly. You can put ads on top of other videos if you make them 10 to 15 seconds long.
7. Marketing via email/segmentation
Internet providers and users both care a lot about privacy. Give your email list the same attention. When you use email marketing, divide your list into groups and send each group a personalised email.
This way, you can give each person on your email list something of value. Be careful about how you market through email, and make sure it’s easy for people on your list to unsubscribe.
8. Content with interactions
People like interacting with brands on social media and other platforms. And interactive content lets you talk with your followers in real-time.
People can talk to you while making a video with Instagram Live and Facebook Live. Use this tool to speak to your clients. You can have a live “ask me anything” event or a Q&A about a product. Spread the word about this event for a few weeks to get more people to come. If you want a good event, pay attention to how your streaming setup is set up.
9. Marketing with influencers
You can reach many potential customers when you work with a big name in your field.
This advertising method involves giving a social media star free products or paying them to discuss your product. In exchange, they write a post about your brand and share it with their followers.
You can work with well-known people on platforms like TikTok, YouTube, and Instagram. Instead of spending a lot of money on a big influencer with millions of followers, you could work with a micro-influencer with between 1,000 and 10,000 followers.
Where to put your efforts in digital marketing
Don’t worry; you don’t have to follow all of these 10 trends in digital marketing. Start by learning more about each one and deciding which one is best for your business. If you choose the best tools for your customers, adding them to your digital marketing strategy will be easier. Then choose one, to begin with.
Once you know how to use one of the new digital marketing trends, try out others and have fun growing your business. Or, look into placing the order for your digital marketing services.