3 Business Lessons I Learned From Disneyland – Digital Marketing Services by Black Dog Marketing

3 Service Lessons I Gained From Disneyland

A couple of years ago we ran the social media for a political campaign that wound up on the November tally. Needless to state, those were some really long hours. I worked tough but missed my family so I decided to take a couple extra day of rests before Thanksgiving and surprise them with a few days in Disneyland.

I’ve taken my other half and child there often times throughout the years however this time the journey was different. I accidentally scheduled our journey for one of their busiest times of the year … great. There is never actually an “empty” day at Disneyland but this time was especially loaded. Despite the fact that it seemed like there were 38 bazillion people there and the wait times for the flights were often more than an hour I still had an actually great time.

This was actually strange to me due to the fact that I usually get quite agitated when I need to wait. I stroll fast, drive quick and talk fast so waiting in line isn’t truly my thing.

On our last night there we were beat– we had spent nearly 30 hours in the park over the span of 2 days, my feet were killing me and then as I sat there consuming ice cream with my daughter in the middle of a snow flurry (yes they make it snow in LA) it came to me … Disneyland isn’t just an excellent place to go to, it is a terrific organization. We concluded that night with one of the very best Fireworks reveals I ‘d seen in years and hobbled back to the hotel space to collapse in bed– another successful Disneyland trip in the books.

As I was driving house the next day, I thought about my Disneyland experience and a few things actually stood out to me that I believed were ideal examples of how their business simply controls the market.

1 The Devil’s in the Details

A typical day at Disneyland can see some 40,000+ visitors enjoying the park. All of those individuals are eating lunch, dinner, snacks, sweets, sodas all day long but you never see a mess … I imply NEVER EVER. The factor is due to the fact that many trash cans in the park disappear than 30 steps apart from each other. Based on research study that Disney did over 50 years ago about how far an individual would walk with trash in their hand before dropping it. They also take the extra step to make the trash bin stunning so they blend in with the environment.

2 Client service is # 1

The very first time I took my child to Disneyland it was right when Discovering Nemo came out. In the story one of the primary characters is this laid back “surfer-dude” sea turtle called Crush and my daughter liked him. Disneyland had a tourist attraction including Crush so we had to see it. The innovation behind the attraction was pretty cool– all the kids come in and sit down in front of a big screen and like a film, crush begins, swims around and addresses the kids concerns. Unfortunately, my child had her hand up however didn’t get called on so as the session was over and everyone began filing out Victoria started crying (She was 4 at the time). Instead of ushering us out and including the next group of park-goers Crush returned on screen and stated “Whoa. Hey little dudette”. Everyone stopped, reversed, and Crush took the time to calm her down and answer her question. As a moms and dad, I was floored. To think that somebody would take the time to make sure my little lady has a positive experience like that. It still brings a tear to my eye when I believe about it even ten years later. From that day forward– I was a fan. Any person care to think just how much money I’ve invested on Disney over the last decade? A Lot!

3 Always Exit Through the Giftshop

Among my preferred expressions in business is “No Cash, No Objective”. Even though a number of us seem like we are here to serve others, we still require to make a successful service out of it or else business passes away. therefore does your mission. Like all things, nevertheless, there is a right and an incorrect method to do it.

When you are waiting an hour in line to ride Indiana Jones Adventure you aren’t being bombarded with sales messages or vendors. They play trip particular themed music, they wind you in and out of the elaborately decorated ride and they keep your interest high by keeping your senses triggered and stimulated. When it is your turn to ride you are greeted and seated by a character in outfit and then you’re off.

After the trip, when you remain in a “Peak State” (h/t to Tony Robbins)– they let you out either within or ideal next to a present shop where you can buy momentos of the flight you just went on.

Not at some point … All the time.

So my question to you fellow business owners and small company owners is …

Where can you put a little Disney in your service? Remark below and let me understand where your service is extraordinary.

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