Digital marketing, or internet marketing, is the use of online resources such as Facebook, Twitter, Search Engine Optimization (SEO), and email marketing to promote products and services. During the COVID-19 pandemic, people switched their shopping habits from in-store to more online-based transactions.
These changes in customer behavior caused an initial transition on how businesses promote their products and a subsequent shift in the next digital marketing trends 2021 will bring. Marketers must stay on top of these changes and adapt their strategies to fit with the latest technology and trends.
What To Expect In 2021
The most obvious change coming to digital marketing is the shift from physical to virtual retail. With this transition, businesses are no longer relying on the physical presence of employees and customers to market products. Instead, companies can sell their products via e-commerce websites and networks. These networks allow businesses to expand their brand and reach their customers all over the world.
In addition to this, the internet also allows businesses to reach out to potential customers who are not even physically present in their community. Through these efforts, businesses can reach their target markets without having to spend thousands of dollars on advertising.
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