Marketing is a skill that can make or break your landscaping company.
Landscaping is a close to $116 billion industry. It’s ripe with opportunities and profits when you market effectively, concisely, and with personality.
If you take pride in beautifying peoples’ real estate, you’ll always get new customers when you take pride in your digital marketing efforts. We’ve got you covered with the initial tips.
Use the marketing tips below to get the best from your landscaping company.
1. Capture The Heart And Tone Of Your Landscaping Business
A digital marketing plan starts with capturing your landscaping company’s identity. When building your business online, you need to connect to people’s emotions and sensibilities as anything else.
Consider the type of landscaping service that you provide and what demographics you serve. Perhaps you offer landscaping to thriving businesses, eager homeowners, or elderly people who need some help.
Start with this aspect of your branding and the tone will permeate all your marketing campaigns.
2. Commit To Blogging On A Regular Basis
Blogging should play a big role in your business marketing plan. Prioritizing blogging can give you 13 times greater return on investment (ROI).
You will be able to regularly communicate your message to people when you run a blog. Publishing a blog communicates with Google so that your brand ranks highly and is visible on relevant Search Engine Results Pages (SERP).
Publishing content also teaches you to refine your message and can regularly bring in new traffic.
3. Make Search Engine Optimization (SEO) A Priority
Search engine optimization (SEO) is a foundational part of any digital marketing strategy. Google and other search engines are responsible for 68 percent of things that happen online.
Aspects of SEO include researching short-tail and long-tail keywords, catering to the algorithm, improving Domain Authority (DA) and Page Authority (PA), and creating strong link-building campaigns.
Landscaping companies should focus on local SEO and always optimize for mobile.
4. Focus On Marketing To Your Existing Customers
Since landscaping is a service that people get regularly, you’ll need to keep marketing to your customers after the initial impression. E-mail marketing is one of the best ways to follow up with people.
Focus on personalization with your e-mail marketing so that every recipient feels cared for. Write witty and engaging subject lines, utilize well-researched keywords, track your clicks and opens, and use sharp images and stellar writing.
5. Grow Your Social Media Presence
Finally, every landscaping business today needs a strong social media presence. Figure out your demographic and which social media platforms are ideal for the services that you offer.
Learn to interact with your community on Facebook and publish excellent videos on YouTube. Social media ads also get an incredible return on investment (ROI) when handled correctly.
Handle These Marketing Tips For Your Landscaping Business
Let the marketing tips above help you take your landscaping business to the next level. The more you master marketing, the more fruitful your landscaping service will be for the long haul.
Ignite Creative can help you out with any number of web, SEO, and creative needs. We’re locally owned and operated and have built a stellar reputation in the industry.
Take the time to shoot us a message or give us a call at (417)527-8083.
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